Assistant Store Manager

Frasers Group; Norwich; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading retail corporation in Norwich is seeking an Assistant Manager to support the Store Manager in day-to-day operations. The role involves leading the team, driving sales, and ensuring a high standard of customer experience. Ideal candidates will have previous retail management experience and a passion for customer service, with knowledge of cycling products being a plus. This position offers benefits such as commission-led bonuses and in-store discounts.

Benefits

Commission-led bonuses

Monthly Group Rewards & Recognition

Development courses with qualifications

40% uniform discount

20% discount across brands

Discounted gym membership

Qualifications

• Previous retail management or supervisory experience.
• Strong leadership skills to motivate a team.
• Excellent communication and customer service focus.

Responsibilities

• Support the Store Manager in leading and motivating the team.
• Drive sales and coach the team on service excellence.
• Oversee merchandising standards and stock management.

Skills

Retail management experience

Leadership skills

Excellent communication

Sales-driven

Knowledge of cycling products

Organised and adaptable

Computer-literate

Job description

Overview

As an Assistant Manager at Evans Cycles, you'll support the Store Manager in running the store day-to-day — leading the team, driving sales, and delivering the best possible experience for every customer. You'll combine strong retail management skills with a genuine passion for cycling, inspiring your team to achieve great results while ensuring the store runs smoothly and efficiently.

Responsibilities

• Support the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.
• Set high standards for customer experience and ensure these are consistently met.
• Drive sales by coaching the team on product knowledge, selling techniques, and service excellence.
• Oversee merchandising standards to keep the store well-presented and commercially strong.
• Assist with staff training and development, helping the team grow their skills and knowledge.
• Support inventory management including stock levels, restocking, and accuracy checks.
• Oversee cash handling procedures and store operations, including opening and closing duties.
• Promote a safe, compliant, and well-organised store environment.
• Gather customer feedback and share ideas to improve store performance.
• Carry out administrative tasks such as scheduling, payroll, and reporting as required.

Qualifications

• Previous retail management or supervisory experience (cycling or sporting goods experience is a bonus).
• Strong leadership skills with the ability to motivate and inspire a team.
• Passionate about customer service with excellent communication skills.
• Sales-driven, with experience meeting and exceeding sales targets.
• Knowledge and enthusiasm for cycling products is highly desirable.
• Organised, adaptable, and comfortable working in a fast-paced environment.
• Computer-literate and confident with administrative tasks.
• Flexible to work evenings, weekends, and varied shifts in line with store hours.

Benefits

Here\'s what you can expect:

• Commission-led bonuses across a wide range of products.
• Monthly Group Rewards & Recognition.
• A wide range of development courses with national qualifications.
• 40% in-store uniform discount.
• Group-wide 20% discount across all Frasers Group brands.
• Discounted gym membership.