Assistant Marketing Manager - Mandarin - Penang

Overview

This requires a great understanding of Asia business landscapes, B2B2C marketing strategy and digital principles including email marketing, content marketing, social media marketing and online and offline marketing. The role is focused on creating high-quality content and bespoke marketing campaigns to drive brand awareness, lead generation and engagement for all partner brands.

Qualifications

Job Requirements:

• 3 to 5 years of experience in digital marketing, content marketing, social media marketing, and email marketing and/or regional experience attained through previous appointments in Asia
• Expertise in content writing, digital advertising, email and social media management.
• Proven experience of high-volume email campaigns and working on marketing campaigns from inception through launch and analysis
• Hands-on experience working in email campaign management tools; Acoustic, Marketo, Mailchimp would be preferable
• Hands-on experience managing social media platforms, including WeChat, Line, WhatsApp, Facebook, Instagram, and TikTok.
• Proven experience working on search and social campaigns would be preferable
• Ability to assess workload timeframes and priorities, as well as plan and deliver multiple tasks on-time (or ahead of schedule)
• Good command of English (spoken and written). Proficiency in Mandarin is a plus, especially for regional campaigns targeting Chinese-speaking markets.
• Experience with agency and partnership stakeholders
• Understanding of the travel and cruise industry is a plus

Responsibilities

Responsibilities and Accountabilities:

• Manage campaign schedule and execute strong campaigns across email and other marketing channels
• Brainstorm & create new marketing campaigns to capture interest, build awareness and assist partner members through the purchase journey
• Manage the database and segmentation of members keeping abreast with best practices of email marketing and member life cycles, to target members at the right time with the right message
• Support Asia’s brand growth and be responsible for educating, nurturing, reengagement, and retention strategies to help maintain and grow member engagement, increase leads and memberships, where applicable
• Manage the creation of assets in multiple languages working with designers and translators to build and execute multi-language campaigns
• Responsible for the creation of assets across emerging channels and Asia specific channels such as Facebook, Instagram, WhatsApp, Line, WeChat, TikTok and others
• Support the preparation of quarterly reports for partners
• Strong analytical skills to report on campaign and always-on activity on a regular basis to understand progress and optimise for best results
• Strategic data analysis skills to interpret marketing performance and find ways to improve
• Assist with the production of artwork, sourcing images and writing and editing copy
• Ability to create clear briefs for team members while also being able to interpret briefs and project tasks and deliver work in an autonomous environment
• Undertake other duties which may be negotiated from time to time with the Manager