Assistant Brand Manager - Premium Beer

Carlsberg Britvic; England; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading beverage supplier in the UK is seeking an Assistant Brand Manager – Premium Beer to drive brand marketing initiatives. The role focuses on social media strategies, sales support, and managing marketing budgets. Candidates should have experience in FMCG and a passion for creative storytelling. This position offers competitive salary and extensive benefits, along with a chance to work with iconic brands.

Benefits

Competitive salary

Extensive benefits

Qualifications

• Experience within an FMCG business/brand is desired.
• Ability to understand core audiences and bring the brand to life.
• Be a creative storyteller with presentations and events.
• Collaborative team player who can respond to changing markets.

Responsibilities

• Lead on brand social media strategies and key partnership activations.
• Support in delivering leading brand marketing and sales initiatives.
• Manage key agencies to deliver campaigns on time and budget.
• Work closely with the sales team for brand execution.

Skills

Experience within an FMCG business/brand

Creative storytelling

Collaborative team player

Results oriented

Stakeholder management

Job description

Overview

Job Title: Assistant Brand Manager – Premium Beer

Location: Field Based – Travel to head office in Hemel Hempstead

Job Length: Permanent – Full Time

Salary: Competitive Salary with extensive benefits

About Carlsberg Britvic

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to iconic beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn, and ales such as Hobgoblin and Wainwright. For soft drinks, brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depots servicing customers across the UK. As these two historical businesses have come together, the common goal remains to ensure our people succeed.

Role Responsibilities

• Lead on brand social media strategies and key partnership activations.
• Support the Senior Brand Manager & Brand Manager in sales initiatives and in delivering leading brand marketing.
• Support in driving profitable growth of the brand P&L and focused management of the marketing budget.
• Deliver clear and focused plans that deliver return on investment on ATL investment and BTL activation (above the line / below the line).
• Influence across the commercial team (Marketing, Sales, Value Management and Category) to deliver maximum value for Customers, Consumers and Carlsberg Britvic.
• Work closely with the sales team to ensure a fantastic standard of brand execution and distribution growth across the UK market.
• Work across the full brand mix - packaging, pricing, marketing / sales support plan, to deliver growth targets for the brand.
• Management of key agencies to deliver campaigns, on-time and to budget, always aligning to business growth objectives.

Experience and Key Attributes

• Experience within an FMCG business/brand is desired.
• Ability to understand core audiences in a way that brings the brand to life authentically for our drinkers.
• Be a creative storyteller – bringing your life to work across the organisation through presentations and in-person events.
• Collaborative team player who can respond to change in the market and internally.
• Results oriented with an instinct for driving initiatives to completion and delivering at pace.
• Ability to move from concept to action at the right time and keep self and teams focused on priorities.
• Ability to develop accountability across the organisation, with a strong focus on stakeholder relationships.

Interested in joining

This is an exciting time to join our newly formed business – with our history, product innovation and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference by bringing together two diverse companies and offering opportunity, growth and a chance to work with fantastic people.

Application

Interested in finding out more? Apply today and a member of the recruitment team will be in touch!

Application Process

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.