Area Sales Manager Leading Drinks Brand

Amathus Public Ltd- Incoming Tourism Department Product & Contracts Manager; Chelmsford; On-site; GBP 35,000 - 40,000; Full time

Job summary

A leading drinks company is seeking an Area Sales Manager in Chelmsford to manage and grow sales within a defined territory. The ideal candidate will have a proven track record in FMCG, particularly in selling to independent retailers. This role involves driving product visibility through promotions and building strong relationships with customers. Competitive salary of £35,000-£40,000 with bonus and company car provided.

Benefits

Bonus potential

Company car

Career progression opportunities

Qualifications

• Proven track record in FMCG; drinks experience advantageous but not essential.
• Experience selling into independent retailers, symbol groups, and wholesale customers.
• Full UK driving licence and able to travel within your territory.

Responsibilities

• Manage and grow sales within a defined territory.
• Drive product visibility through in-store activation.
• Build strong relationships with store owners and decision-makers.

Skills

Proven track record in FMCG

Strong negotiation skills

Self-motivated

Target-driven

Passionate about consumer brands

Job description

The Opportunity

This is a rare chance to join a high-growth drinks business with a strong UK presence and an enviable global brand portfolio including some exciting new names that are already huge in the US. With a dynamic, forward-thinking culture and a passion for connecting with consumers, the company sponsors major music festivals, student events, and national campaigns, making their brands highly visible and in demand.

Basic Salary: £35,000 £40,000 + Bonus + Company Car + Benefits

The Role

• Area Sales Manager to cover a Southern territory. This is a field-based role selling a leading range of RTD products into Independent Retailers, Symbol Groups, and Wholesale Channels.
• Manage and grow sales within a defined territory, focusing on independent retail, symbol group accounts, and key wholesale partners.
• Drive product visibility through in-store activation, brand placement, and promotions.
• Build strong relationships with store owners, buyers, and decision-makers.
• Negotiate listings, secure promotional activity, and deliver profitable sales growth.
• Work closely with marketing teams to deliver field activations that align with national campaigns.
• Identify and convert new business opportunities while maximising existing customer potential.

About You

• Proven track record in FMCG; drinks experience advantageous but not essential.
• Experience selling into independent retailers, symbol groups, and wholesale customers.
• Strong negotiation skills with the ability to influence at store and head office level.
• Self-motivated, target-driven, and commercially astute.
• Passionate about consumer brands and building long-term customer relationships.
• Full UK driving licence and able to travel within your territory.

The Rewards

• £35,000 £40,000 basic salary
• Bonus potential
• Company car and expenses package
• Supportive, high-performance culture with strong career progression opportunities
• Work with some of the most exciting brands in the drinks market

How To Apply

Please submit your application online.

Sales Recruit UK connects great sales people with great companies. We recruit at all levels from internal sales to sales director. Each candidate is interviewed during a thorough pre-screen process to ensure their needs are clarified and catered for. This vacancy is being advertised by Sales Recruit UK. The services offered by Sales Recruit UK are those of an employment agency.