Area Sales Manager- External Wall Insulation

Sustainable Careers; United Kingdom; On-site; GBP 80,000 - 100,000; Full time

Job summary

A UK manufacturer in the construction sector is seeking an Area Sales Manager to drive growth in the West Midlands & North West. The ideal candidate will have at least 3 years' experience in specification sales, strong technical knowledge of External Wall Insulation systems, and a full UK driving licence. This role involves building relationships with contractors and ensuring successful project specifications. Competitive salary with commission and benefits offered.

Benefits

Company Car or Car Allowance

Laptop

Mobile Phone

Competitive Salary

Commission

Benefits

Qualifications

• At least 3 years specification sales experience in the construction industry.
• Strong technical knowledge of EWI, renders, insulation, or façade systems.
• Solid understanding of Building Regulations, PAS2030/2035, and cladding remediation standards.

Responsibilities

• Identify and secure new business opportunities in the EWI and façade markets.
• Build and nurture strong relationships with contractors, architects, specifiers, and installers.
• Gain specified status for PermaRock systems wherever possible.
• Manage and grow existing customer accounts.
• Deliver outstanding pre- and post-sales support.

Skills

Specification sales experience

Technical knowledge of EWI

Understanding of Building Regulations

Self-starter mindset

Full UK Driving Licence

Job description

Overview

Area Sales Manager – External Wall Insulation (EWI). Location: West Midlands & North West. Salary: Competitive + Commission + Benefits, Company Car or Car Allowance, Laptop, Mobile Phone. Hours: 37 per week, Monday to Friday. Contract: Full Time, Permanent.

PermaRock Products Ltd (Part of the Sustainable Investments Ltd Group) is a UK manufacturer and supplier of high-performance External Wall Insulation (EWI) and render systems. We support major new build, retrofit, and decarbonisation projects across the country with solutions that meet and exceed modern Building Regulations, with expert technical support at every stage. We are growing and we’re looking for a motivated, knowledgeable Area Sales Manager to join our dynamic team.

About the Role

As Area Sales Manager, you will drive growth in the West Midlands & North West region. Your mission is to build strong relationships with contractors, specifiers, housing associations, Local Authorities, and installers, introducing and promoting our market-leading EWI systems by gaining specified status within tender documents and/or during the post tender detailed design process. With a blend of business development, account management, and technical support, you will help acquire new projects and ensure long-term customer success.

Key Responsibilities

• Sales & Business Development: Identify and secure new business opportunities in the EWI and façade markets.
• Sales & Business Development: Build and nurture strong relationships with contractors, architects, specifiers, and installers.
• Sales & Business Development: Gain specified status for PermaRock systems wherever possible.
• Sales & Business Development: Maximise sales potential across key sectors including retrofit, refurbishment, re-cladding and new build.
• Account Management: Manage and grow existing customer accounts.
• Account Management: Onboard and support quality-focused installer companies.
• Account Management: Deliver outstanding pre- and post-sales support.
• Market Intelligence: Stay up to date with trends, legislation, and competitor activity.
• Market Intelligence: Understand and communicate the impact of Building Regulations, PAS2030/2035, and cladding legislation.
• Project & Specification Support: Oversee projects from initial specification through to completion.
• Project & Specification Support: Work closely with internal teams to ensure technical and compliance needs are met.
• Project & Specification Support: Align specifications with the latest legislative requirements.
• Reporting & CRM: Accurately manage pipeline, forecasts, and activities in CRM.
• Reporting & CRM: Provide regular reports and market feedback to the management team.

What you’ll need

• At least 3 years specification sales experience in the construction industry—ideally facades or EWI.
• Strong technical knowledge of EWI, renders, insulation, or façade systems.
• Solid understanding of Building Regulations, PAS2030/2035, and cladding remediation standards.
• A self-starter mindset with the ability to manage your own territory and deliver results.
• Full UK Driving Licence.

Equal Opportunities

We believe in equal opportunities for all. We are committed to diversity, inclusion, and supporting talented individuals from all backgrounds to reach their potential.