Area Sales Manager

Wallace Hind Selection LTD; Bradford; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

A leading recruitment agency is seeking an Area Sales Manager to join a fast-growing specialists in packaging machinery. The role involves strong growth responsibilities across the North of the UK, focusing on the food industry. The ideal candidate will have a background in field sales with a proactive mindset and technical understanding. This is a home-based position with competitive pay and benefits.

Benefits

Uncapped commission

Company car

Healthcare

25 days annual leave plus bank holidays

Qualifications

• Proven experience in field sales, ideally with exposure to the food processing industry.
• Driven and self-motivated approach ready for a challenge.
• Ability to manage workload and deliver against deadlines.

Responsibilities

• Drive growth by strengthening relationships and winning new business.
• Balance account management and new business development.
• Sell packaging machinery with a focus on food industry.

Skills

Sales experience in industrial or engineering fields

Confidence with technical and engineering terminology

Proactive mindset

Education

Engineering background or relevant qualifications

Job description

Overview

Ready to take your sales career to the next level? A UK leader in specialist packaging machinery is expanding fast and creating a brand-new Area Sales Manager role for the North. With soaring demand in the food production industry, this is your chance to join a business on the rise.

Salary: Up to £50,000

Benefits: Uncapped Commission - OTE in first year £65,000; Company Car; 25 Days Annual Leave plus Bank Holidays; Healthcare

Location: North UK

Commutable locations: Leeds, Liverpool, Manchester, Sheffield, Preston, York, Newcastle, Middlesbrough, Bradford, Hull, Wakefield, Sunderland, Carlisle, Warrington

Job description: Area Sales Manager / Business Development Manager / Territory Sales Manager - Capital Machinery, Manufacturing

As our new Area Sales Manager for the North, you\'ll be home-based and work directly with the Managing Director to drive growth across the region. This brand-new role provides the chance to make a real impact, selling high-value packaging solutions from £35,000 up to £1 million. With a strong product portfolio behind you, you\'ll bring technical expertise to deliver technical solutions and capital equipment sales. Flexibility to travel and stay overnight when needed will keep you close to your customers and at the heart of the action.

Responsibilities

• Driving growth across your territory by strengthening existing relationships and winning new business.
• Balancing time between account management (30%) and new business development (70%).
• Selling market-leading packaging machinery with a strong focus on the food industry (70%) while expanding into non-food sectors (30%).
• Representing the business at key trade shows and exhibitions, showcasing innovative solutions to new and existing clients.

What we\'re looking for

Area Sales Manager / Business Development Manager / Territory Sales Manager - Capital Machinery, Manufacturing

As our Area Sales Manager, you\'ll be passionate about driving new business while nurturing key accounts. While we\'d love someone based in the North West, we\'re open to strong candidates from across the North — for us, the right person matters more than postcode.

• Proven experience in industrial, technical, or engineering field sales — ideally with exposure to the food processing industry.
• A driven, self-motivated, and organised approach, ready to take on a new challenge in a fast-growing business.
• Confidence with technical and engineering terminology, ideally backed by an engineering background or relevant qualifications.
• A proactive mindset, with the ability to manage your own workload and deliver against deadlines.
• A personable, enthusiastic, and team-oriented attitude, paired with a strong work ethic.

Why consider us?

We\'re growing fast and pride ourselves on technical expertise, engineering know-how, and professional service. Strong demand for our products means our sales team is expanding. From our HQ in Leeds, we cover the UK and Ireland, supported by a dedicated team of specialised engineers for after-sales service. With decades of experience providing technical solutions and capital equipment, we offer a wide range of packaging machinery — including Horizontal and Vertical Form Fill & Seal machines, automatic packaging lines, Pouch Fillers, and Multi-Head Weighers — primarily to the food industry, with 30% of sales serving non-food markets.

Interested?

Please apply. You will receive an acknowledgement of your application.

Wallace Hind Selection, alongside our client, embraces diversity, champions equality, and fosters inclusion to create a work environment where everyone belongs and thrives.

Please Note: Wallace Hind Selection have been chosen as the retained recruitment partner of our client and therefore any direct applications to our client from candidates or agencies will be forwarded on to us directly.

REF: LO18196, Wallace Hind Selection