Area Manager - jd Gyms

JD GROUP; Bury; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading fitness business is seeking an Area Manager to lead multiple clubs across Scotland. You will mentor and develop General Managers, drive commercial success, and ensure operational excellence. The ideal candidate should have significant experience in high-volume fitness operations, strong leadership skills, and a proven track record in achieving commercial targets. This role requires flexibility for travel and working hours.

Benefits

Performance-related bonus

JD Group staff discounts

Free JD Gyms membership

Private healthcare

Company pension scheme

Wellbeing support

Company car allowance

Clear progression opportunities

Qualifications

• Significant experience as a General Manager or Senior GM in a high-volume fitness business.
• Proven success in leading multi-site operations with measurable commercial results.
• Strong analytical ability, comfortable with KPIs and data-driven decisions.

Responsibilities

• Lead and mentor General Managers to deliver exceptional results.
• Own commercial performance including membership growth and profitability.
• Ensure compliance with health, safety, and company procedures.

Skills

Leadership and coaching skills

Commercial acumen

Analytical ability

Organizational skills

Job description

Overview

Area Manager – JD Gyms in Area 1 Scotland. You’ll be responsible for leading multiple clubs and their management teams, ensuring commercial success, operational excellence, and an unbeatable member experience across your area.

You’ll act as a coach, mentor, and commercial driver, developing General Managers into outstanding leaders, driving accountability for business performance, and ensuring every club reflects the energy, standards, and culture of JD Gyms. This role demands strategic thinking, exceptional leadership, and a proven track record of delivering results at scale.

Responsibilities

• Leadership, Coaching & Mentoring — Lead, develop, and inspire General Managers across your area to deliver exceptional results.
• Act as a coach and mentor, building leadership capability and creating succession pipelines.
• Conduct regular 1:1s, performance reviews, and structured development plans for GMs.
• Role model JD Gyms’ leadership style, visible, energetic, and people-focused.
• Build a positive culture of accountability, ownership, and continuous improvement.

• Commercial Accountability & Business Performance — Own the commercial performance of all clubs in your area, including membership growth, retention, and profitability.
• Analyse KPIs and financial reports, translating them into clear action plans for your GMs.
• Drive sales and local marketing strategies, ensuring each club delivers against targets.
• Maximise revenue opportunities, including PT and secondary spend.
• Identify underperformance quickly and take decisive action to address it.

• Member Experience & Brand Standards — Champion member engagement and retention across all clubs.
• Ensure GMs and their teams are highly visible on the gym floor, driving an outstanding member experience.
• Monitor feedback, reviews, and retention data, turning insights into improvement strategies.
• Guarantee each club delivers the JD Gyms brand promise, stylish, affordable, and welcoming.

• Operational Excellence & Compliance — Ensure all clubs in your area are fully compliant with health & safety, HR, and company procedures.
• Conduct regular audits to guarantee brand standards, cleanliness, and facility maintenance.
• Partner with central teams to ensure consistency across processes, systems, and reporting.
• Oversee staffing structures, recruitment, and employed cost budgets across your clubs.

Qualifications

• Significant experience as a General Manager or Senior GM in a high-volume fitness business.
• Proven success in leading multi-site operations, with measurable commercial results.
• Strong leadership and coaching skills, able to develop managers into future leaders.
• Excellent commercial acumen with a track record of hitting and exceeding targets.
• Strong analytical ability, comfortable working with KPIs and data-driven decision making.
• Highly organised, resilient, and able to thrive in a fast-paced, high-growth environment.

Benefits

• Performance-related bonus.
• Benefits include:
• JD Group staff discounts
• Free JD Gyms membership
• Private healthcare (role dependent)
• Company pension scheme
• Wellbeing support & employee discount programme
• Company car allowance (where applicable)
• Clear progression into Regional or Head Office leadership roles

Working Conditions

• Full-time, field-based role across multiple clubs.
• Flexibility required for early mornings, evenings, and weekends.
• Significant travel within your area.

Why Join JD Gyms?

As an Area Manager, you’ll be more than an operator, you’ll be a leader of leaders. You’ll shape the performance of multiple clubs, develop the next generation of JD Gyms leaders, and drive the commercial success of one of the UK’s fastest-growing fitness businesses.

If you’re ambitious, commercially sharp, and passionate about people and performance, this is the career move that puts you at the forefront of fitness leadership.