AD Audience & Data Strategy Contractor

Sphere Digital Recruitment; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global marketing group in London is seeking an experienced Associate Director, Audience and Data Strategy to deliver audience strategy and insights for major clients. The role requires strong experience in digital marketing and audience research techniques. Applicants should be confident with third-party research platforms and have excellent communication skills. Join us in a hybrid role to enhance client outcomes and internal training initiatives.

Qualifications

• Experience in audience strategy, digital marketing and audience research techniques.
• Confident with third party research platforms and custom survey design.
• Practical understanding of first-party data and its application across channels.

Responsibilities

• Deliver audience and data strategy for major clients.
• Develop insights using third party research tools.
• Translate audiences into actionable planning using the audience platform.
• Provide training on audience tooling and approaches.
• Contribute to pitches for new business.

Skills

Experience in audience strategy

Digital marketing

Audience research techniques

Strong storytelling skills

Excellent communication

Pragmatic solutions-focused

Tools

Third party research platforms

Custom survey design

Job description

Overview

An exciting global marketing group in London is looking for the Associate Director, Audience and Data Strategy.

• Location, London
• Office policy, Hybrid
• Duration: 3 Month's initially
• Start date, ASAP
• £340pd Inside Ir35

The Job

• Delivery of audience and data strategy for a portfolio of major clients, and oversee day to day project work and quality control
• Develop audience and cultural insights using third party research tools and bespoke studies, then translate findings into clear, actionable strategies for planners and clients
• Own project scopes, timelines and budgets to ensure profitable delivery and excellent client outcomes
• Translate strategic audiences into actionable planning and addressable segments using the organisation's audience platform, and support activation teams to connect strategy to execution
• Provide training and enablement for internal and local teams on audience tooling and approaches
• Contribute to pitches and new business by helping shape audience and data propositions and client facing materials

You

• Experience in audience strategy, digital marketing and audience research techniques
• Confident with third party research platforms and custom survey design and analysis
• Practical understanding of first party and audience data, and how it is applied across addressable channels
• Strong storytelling skills, able to turn data into concise client ready narratives and recommendations
• Excellent communicator, comfortable presenting to senior stakeholders and managing multiple concurrent projects
• Curious, pragmatic and solutions focused, with a willingness to try new approaches

Apply Now

You can apply for the Audience Strategy Analyst. position now by sending us your CV or by calling us now! Don't forget to register as a candidate too.

Amy Brown

Principal Management Consultant

Sphere Digital Recruitment currently has a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.