Web Optimization Lead - US

Typeform; À distance; EUR 73 000 - 100 000; Plein temps

Résumé du poste

A well-regarded SaaS company is looking for a Web Optimisation Manager to enhance its web functionality and drive conversion rates. This role involves managing the technical SEO efforts, overseeing the publishing process, and ensuring a high-performing website. Candidates should have experience in web optimisation, data-driven decision-making, and excellent communication skills to align multiple teams. The offered salary ranges from $85,000 to $115,000 USD plus a performance bonus.

Prestations

Remote work flexibility

Performance bonuses

Professional development opportunities

Qualifications

• Substantial hands-on experience in web optimisation and publishing workflows.
• Strong data literacy to generate hypotheses and run experiments.
• Excellent communication skills to influence key stakeholders.

Responsabilités

• Partner with leadership to build a roadmap for website optimisation.
• Manage technical SEO, conversion rate experiments, and publishing workflows.
• Champion web performance and monitor key metrics to improve site stability.

Connaissances

Web optimisation

CRO

Technical web fundamentals

Data literacy

Excellent communication

Outils

CMS

SEO tools

Analytics platforms

Description du poste

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

Typeform is fully remote by design. For this role, we can hire candidates based in the US ET Time Zone or in the UK.

About the role

Our website is one of the most important growth and revenue channels we have. We’re at a point where the web function needs major evolution — converting more visitors, improving speed, reducing technical debt, and enabling a publishing engine that can scale. You will be the operational driver of that transformation: owning publishing & execution, optimising conversion, and ensuring our web experience is high‑performing, stable, and scalable.

What you’ll do

• Partner with our Head of Web Strategy to build a clear, prioritised roadmap for the website — covering conversion rate optimisation (CRO), technical improvements, publishing process enhancements, and site‑health initiatives.
• Own hands‑on execution of the web roadmap: homepage/pricing optimisation, paid‑media landing pages, SEO content publishes, technical SEO remediation, site‑architecture improvements, and core web‑vitals uplift.
• Manage the CRO experiment programme end‑to‑end: hypothesis generation, prioritisation, execution (A/B or multivariate tests), result analysis, and roll‑out of winning variants.
• Take charge of the publishing workflow: manage CMS, validate site changes, ensure releases are fast, high‑quality, and error‑free. You’re the operational gatekeeper for the website.
• Champion web performance: monitor and improve key metrics like site speed, stability, core web vitals (e.g., CLS, LCP, FID), bounce/exit rates, time‑to‑lead, sign‑ups, and conversion rates.
• Establish strong feedback loops with SEO, Paid Media, Brand, PMM, Data, and Rev Ops to ensure the site architecture, content, and all channels are aligned and optimised.
• Reduce technical debt and friction: identify current pain points and work cross‑functionally to eliminate bottlenecks in publishing, site architecture, and conversion flows.
• Over time, help evolve the web function: contribute to building new capabilities (e.g., personalisation, automation, growth experimentation), and help scale the team and processes as our maturity grows.

What you bring

• You have substantial hands‑on experience in web optimisation, publishing workflows, CRO, and technical web fundamentals (site performance, core web vitals).
• You’re comfortable managing the technical publishing process: CMS ownership, release validation, operational reliability, and zero downtime.
• You bring strong data literacy: you can generate hypotheses from data, run experiments, interpret results, and translate actionable insights.
• You have experience collaborating across multiple disciplines: Paid Media, SEO, Brand, Data, Rev Ops, and Product Marketing.
• You thrive in a fast‑moving growth / SaaS environment, able to prioritise between short‑term wins and long‑term platform stability.
• Your communication skills are excellent — you can influence key stakeholders, explain complex web/technical issues in simple terms, and build alignment.
• Bonus: Proven experience in a SaaS or high‑growth organisation; experience with personalisation platforms, automation frameworks or advanced web‑growth tactics.

We have a salary range of $85,000 - $115,000 USD. In addition to the base, we offer a 5‑10% bonus depending on your level and performance. The range is broad because we tailor total compensation based on your location, experience, education, and skillset.

Typeform drives hundreds of millions of interactions each year, enabling conversational, human‑centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.

Equal‑Opportunity Employer

We are proud to be an equal‑opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.