Trade Marketing Director, France-Iberia

The LEGO Group; Paris; Hybride; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A leading toy manufacturer is seeking a Marketing Lead to oversee trade marketing for France, Spain, and Portugal. This role involves shaping marketing strategies, managing a team of experts, and driving omnichannel marketing initiatives. The ideal candidate will possess strong leadership skills and fluency in French and English. The position supports a hybrid working model with a strong focus on team development and creative marketing solutions.

Prestations

Family Care Leave

Comprehensive Insurances

Wellbeing Resources

Colleague Discount

Bonus Scheme

Hybrid Workplace Policy

Qualifications

• Strong experience in Sales, Trade, or Shopper Marketing.
• Understanding of sales channel dynamics in the region.
• Proven track record in leading and developing teams.
• Clear comprehension of omnichannel strategies.

Responsabilités

• Lead and implement marketing campaigns and strategies.
• Drive performance optimizations across marketing initiatives.
• Manage budget allocations for trade marketing activities.
• Develop the team's skills and foster a collaborative culture.

Connaissances

Sales and Trade Marketing Leadership

Team Development

Omnichannel Marketing

Strong Communication

Data-Driven Decision Making

Fluent in French and English

Description du poste

Job Description

Take on the functional leadership of the FRIB (France, Spain & Portugal) trade marketing team, craft a vision and implement a roadmap towards the current and future trade landscape and the LEGO Group’s presence in the Business Unit.

Develop and roll out excellent and engaging lower funnel LEGO experiences, permanent store presence and drive period (DPCs) as well as occasional campaigns across all purchasing channels and touchpoints in an integrated way!

Core Responsibilities

Shopper Marketing

• Shape and implement LEGO marketing campaigns from toolbox executions to creativity in localization working alongside Market and channel Trade Marketing and Brand Management teams, Sales, e-Com, retail partners, agencies and logistics partners / warehouse.
• Lead Shop in Shop deployment, align on the strategy with sales directors and monitor the performance.
• Activate local shopper occasion campaigns with success along the areas of in store, merchandising, omnichannel, retailer events & digital, etc.
• Manage, track & optimize deployment of omnichannel trade marketing activities and establish reporting system for all activities to develop recommendations for marketing and sales teams.

Channels & Audiences

• Align plan and develop the trade marketing strategy with Sales directors, RCD partners and all senior level business partners.
• Drive alignments across trade marketing tools where possible and adapt and gap fill trade material opportunities where needed.
• Partner closely with offline, eCommerce and digital marketing teams on omnichannel full funnel shopper and LEGO experience journey, leading towards a well-rounded plan within the annual ICP process.
• Work with brand teams to enable visible, impactful & engaging experiences for all audiences.

Partners & Agencies

• Lead partner agencies activities and other vendor, achieving positive relationships as well as high quality, service levels and performance.
• Secure excellence in execution at POS whilst insuring ‘safety first approach’ for LEGO builds being implemented.
• Budget responsibility for BTL trade marketing & agency partner activities, striving for efficiency and smart investment in an omnichannel trade landscape.

Leadership

• Lead and manage a talented 8 expert team, based in Paris and Marid, setting targets, challenging plans and having a strong feedback culture. Participate into the People Forum of the Business unit gathering all team managers.
• Actively develop this team and support all individuals on their growth, learning and development journey, creating a culture of trust, caring and collaboration.

Play your part in our team succeeding

The overall ambition for the position is to elevate industry leading in-store and omnichannel marketing to a key priority within the organization and overall marketing mix.

The role will be a key part of the Market and Channel Trade Marketing Forum and report to the Senior Director Marketing FRIB.

Do you have what it takes?

• Strong experience in a Sales, Trade, Shopper Marketing or Brand leader role.
• Understanding about off / online sales channel dynamics in Business unit geographies.
• Consistent track record of leading and developing a successful team (direct and remote management). Be an influential member of a management team.
• Clear understanding of the omnichannel agenda and dynamics to develop the brand experience in-store and on digital commerce.
• Know how to translate consumer expectations into concrete execution plans.
• Proficient communicator. Highly effective in building strong internal networks and able to work with a wide range of collaborators.
• Always seek for opportunities to do better and to develop new ways of working.
• Strong result, motivation and resilience orientation. Data-driven approach, always looking for performance optimization.
• Energetic, passionate and autonomous – entrepreneurial mentality.
• Proficiency in French and English (written and oral) is essential. Spanish is an asset but not essential.

#li-ph

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seek to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race / ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.