Social Media & Digital Specialist (German Market) (F / H) - Freelance

Koala Interactive; Levallois-Perret; À distance; EUR 45 000 - 60 000; Plein temps

Résumé du poste

A digital marketing company is seeking a Social Media & Digital Advertising Specialist to support its expansion in Germany. The ideal candidate will manage the brand's social media presence, assist in localizing content, and optimize digital advertising campaigns. This role requires native-level German and a strong command of English. Candidates should have proven experience in digital marketing and social media management, with a proactive mindset and the ability to work independently.

Qualifications

• Native-level German and strong command of English required.
• Proven experience in social media management and digital marketing campaigns.
• Strong writing, editorial, and communication skills.
• Familiarity with digital marketing tools is mandatory.
• Ability to work independently and a proactive mindset.
• Comfortable in an international environment.

Responsabilités

• Analyze local market trends and create engaging content.
• Manage local social media communities and engage with users.
• Launch and optimize targeted digital advertising campaigns.
• Collaborate with marketing teams to align local content.
• Ensure quality and relevance of communications.

Connaissances

Marketing

Photography

Facebook Advertising

Hootsuite

Social Listening

SEO

Web Design

Adobe Photoshop

Social Media Management

Copywriting

Wordpress

Writing Skills

Outils

Meta Business Suite

Canva

Hootsuite

Google Ads

Description du poste

Who are we

Koala Interactive is a fast-growing human-sized company managing Wyylde, the social network that allows users to explore the diversity of sexual practices in a safe environment. A leader in France since 2016, Wyylde has over 7 million registered users and 700000 daily visits. After successfully acquiring NSF (Nuit Sans Folie) in 2020 and expanding into Italy, Spain and Germany, we are looking to strengthen our team with passionate talents to continue our international journey.

Our values: Freedom, Respect, Responsibility. These are not just words but the foundation of our corporate culture.

At Koala Interactive you will have the opportunity to work in an environment that values your creativity and autonomy while ensuring a healthy work-life balance thanks to remote work.

Your role

We are looking for a Social Media & Digital Advertising Specialist to support our expansion in Germany, available to start as soon as possible.

You will contribute to managing our brand’s social media presence in Germany, reviewing website translations in German, and assisting with the localization of creatives for digital ads.

Responsibilities

• Content Creation and Management
  • Analyze the local market to ensure our strategy positioning and messaging resonate with the local culture and audience expectations.
  • Create, adapt and publish engaging content across social media platforms and advertising channels, ensuring brand consistency.
  • Translate, localize and adapt promotional materials, articles and platform content to ensure cultural and linguistic relevance.
  • Design and adapt creative assets tailored to different digital channels (Instagram, X, Reddit, Telegram, etc.).
  • Experiment with new formats and content strategies to maximize reach and engagement.
• Community Management and Influencer Partnerships
  • Manage and engage our local social media communities: respond to comments and messages, encourage conversations and strengthen loyalty.
  • Monitor social media trends and emerging market insights to tailor our content strategy.
  • Identify, approach and collaborate with local influencers and partners to boost visibility and engagement.
  • Develop and manage affiliate and referral programs to drive growth.
• Digital Marketing & Performance
  • Launch, coordinate and optimize targeted digital advertising campaigns to drive qualified traffic and increase conversions.
  • Monitor campaign performance (traffic, engagement, conversions) and deliver regular performance reports with actionable insights.
  • Propose creative initiatives and strategies to improve brand awareness and user engagement.
  • Ensure alignment between organic initiatives and paid media to maximize overall impact.
• Cross-functional Support
  • Work closely under the guidance of Central Marketing and Regional Manager with Marketing teams to align local content and actions with overall business goals.
  • Ensure the quality, accuracy and cultural relevance of all communications.
  • Participate in competitive and market research to spot new opportunities and best practices.

Requirements

• Native-level German (mandatory) with strong command of English; French or any additional foreign language is a plus.
• Proven experience in social media management, content creation and digital marketing campaigns.
• Strong writing, editorial and communication skills.
• Familiarity with digital marketing tools and platforms (e.g., Meta Business Suite, Canva, Hootsuite, Google Ads).
• Ability to work independently with a goal-oriented and proactive mindset.
• Comfortable working in an international environment and adapting to multicultural contexts.
• Interest in the digital industry or previous experience in similar projects is highly valued.

If you’re passionate about social media, digital marketing and innovation, apply now!

Required Experience

Unclear Seniority

Key Skills

Marketing, Photography, Facebook Advertising, Hootsuite, Social Listening, SEO, Web Design, Adobe Photoshop, Social Media Management, Copywriting, Wordpress, Writing Skills

Employment Type

Contract

Experience

years

Vacancy

1