SEO Specialist

RM Staffing B.V.; Arras; Sur place; EUR 35 000 - 50 000; Plein temps

Résumé du poste

A leading staffing agency in Arras is seeking an SEO Specialist to optimize web content and improve search engine visibility. The ideal candidate will have 2-5 years of experience in SEO, be proficient in SEO tools, and possess strong analytical skills. The role includes developing SEO strategies, managing on-page optimizations, link-building, and conducting technical audits. Competitive compensation and a vibrant work environment are offered.

Qualifications

• 2-5 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools (e.g., Ahrefs, SEMrush).
• Experience with CMS platforms like WordPress.
• Knowledge of HTML / CSS and technical SEO principles.

Responsabilités

• Develop, implement, and manage comprehensive SEO strategies.
• Optimize website content, meta tags, and internal linking.
• Manage link-building campaigns and monitor backlink profile.
• Conduct regular technical audits and troubleshoot errors.
• Use analytics tools to track performance and provide reports.

Connaissances

SEO strategy development

Keyword research

On-page optimization

Link-building

Technical SEO audits

Analytics reporting

Communication skills

Outils

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Google Search Console

Description du poste

Overview

We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Responsibilities

• Strategy & Execution

  Develop, implement, and manage comprehensive SEO strategies that align with business goals.

  Conduct competitive analysis to identify gaps and opportunities in search.

  Plan and execute keyword research and mapping to targeted landing pages.

• On-Page Optimization

  Optimize website content, meta tags, headers, internal linking, and images.

  Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.

  Monitor site architecture and ensure crawlability and indexability.

• Off-Page SEO

  Develop and manage link-building campaigns, outreach, and partnerships.

  Monitor backlink profile and identify disavow opportunities.

• Technical SEO

  Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.

  Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

• Analytics & Reporting

  Use tools like Google Analytics, Search Console, Ahrefs / SEMrush, and Screaming Frog to monitor performance.

  Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.

  Provide monthly SEO reports with insights and recommendations.

Must-Haves

• 2–5 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).
• Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
• Knowledge of HTML / CSS and technical SEO principles.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.
• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
• Familiarity with A / B testing tools and CRO practices.