Retail Activation Executive

Dyson GmbH; Paris; Sur place; EUR 45 000 - 60 000; Plein temps

Résumé du poste

A leading technology company in France is seeking a Retail Activation Executive to enhance online customer experiences and manage product launches. This role requires a Master's degree in Marketing or Sales and at least 5 years of relevant experience in e-commerce and digital marketing. Strong analytical skills, project management abilities, and fluency in both French and English are essential. Candidates will collaborate with internal teams to drive growth and maintain competitive edge in the market.

Qualifications

• A Master's degree (Bac+5) in Marketing or Sales.
• At least 5 years of experience in e-commerce or digital marketing.
• Strong understanding of online consumer journeys and retail environments.
• Data-driven mindset and analytical skills.
• Excellent communication and project management abilities.

Responsabilités

• Manage online launch of new products and update product pages.
• Enhance customer experience across online channels.
• Lead projects to improve sales activation.
• Define and track KPIs to assess campaign effectiveness.
• Manage budgets allocated to marketing initiatives.

Connaissances

E-commerce experience

Digital activation

Retail media marketing

Analytical skills

Project management

Communication

Fluency in French

Fluency in English

Formation

Master's degree in Marketing or Sales

Outils

Microsoft Office (Excel)

Description du poste

Dyson is growing rapidly and our ambition is huge: more categories, more markets and more employees. Our technology is unique and complex, so it's up to us to explain it clearly. By working with our own internal teams, directly with engineers and the entire company, we create inspiring communications that showcase our technology. Our business strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create authentic customer and consumer experiences that are unique to Dyson.

Responsibilities

• As a Retail Activation Executive, you will be responsible for:
• Ensuring compliance with selective distribution distributors\' websites
• Managing the online launch of new products: includes product pages and updating eSIS.
• Improving the customer experience online: Developing and implementing plans to enhance the customer experience and ensuring consistency across channels.
• Building and executing the online activation roadmap: Selecting activation levers that match desired sell-out results and allocating investments (back margin/marketing budget) accordingly.
• Plan and manage retail media activities (banners, sponsored products, newsletters, homepage takeovers, etc.)
• Measuring performance: Defining and tracking key performance indicators to assess the effectiveness and ROI of online and offline campaigns. Analyzing sales data, and highlight measures to provide actionable insights.
• Monitoring the market and analyzing the competition: Tracking market trends and identifying potential competitive threats. Supporting strategies to maintain Dyson’s leadership and growth in the market.
• Project management: Leading projects and ad-hoc initiatives aimed at improving sales activation and customer engagement.
• Budget management: Managing budgets allocated to activation activities, ensuring effective allocation and tracking of expenditures.
• Creating synergies between countries within the southern europe cluster (data analysis, roadmap roll-out) to improve efficiency and optimize resources.
• Gathering and sharing best practices with other countries in the cluster.

Qualifications

• To succeed in this role, we expect you to have:
• A Master’s degree (Bac+5) in Marketing or Sales.
• At least 5 years of experience in e-commerce, digital activation, retail media marketing, or similar fields.
• Strong understanding of online consumer journeys and retailer environments.
• Data-driven mindset and solid analytical skills—comfortable with campaign reporting tools.
• Excellent communication and project management abilities.
• Creative, collaborative, rigorous, and always looking for smarter ways to work. Ability to proactively identify challenges and propose solutions.
• Strong ability to manage multiple priorities and deliver results within tight deadlines, with high rigor.
• Assertive, independent, and results-oriented mindset.
• Excellent teamwork and strong interpersonal skills.
• Ability to effectively present ideas, projects, and results.
• Proficiency in Microsoft Office applications, especially Excel, for data analysis and reporting.
• Fluency in French and English is essential (minimum B2 level).

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.