PR & Influence Manager France H/F

Pandora A/S; Courbevoie; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A leading jewellery brand in Courbevoie is seeking a PR & Influence Manager to shape their marketing and influencer strategies, focusing on TikTok and unique storytelling. You will lead a team and manage key relationships in PR and influencer marketing while ensuring alignment with brand objectives. The ideal candidate has over 7 years of relevant experience, a strong press network, and fluency in both French and English.

Prestations

Inclusive and diverse workplace

Commitment to sustainability

Qualifications

• 7+ years of experience in PR, influencer marketing, and brand communications, ideally in fashion, luxury, or beauty.
• Proven track record of building and executing influencer-first strategies.
• Fluent in French and English, both spoken and written.

Responsabilités

• Define and execute PR & influencer roadmap for France.
• Drive amplification through influencer strategies focusing on TikTok.
• Oversee planning and execution of impactful events.

Connaissances

PR and influence strategy

Influencer marketing

Creative thinking

Budget management

Team leadership

Description du poste

Pandora is seeking a PR & Influence Manager France to drive its brand repositioning and transformation agenda, with a strong focus on influencer marketing and TikTok acceleration. Reporting directly to the Marketing Director Western Europe, this role will lead the local PR & Influence strategy, manage agencies and media relations, and oversee impactful press and influencer activations. The manager will also be responsible for guiding and developing a team of two PR & Influence specialists, ensuring creativity, alignment, and excellence in execution.

Your Mission

• Lead PR & Influencer Strategy: Define and execute the PR & influencer roadmap for France in alignment with Pandora’s brand repositioning and transformation agenda.
• Accelerate Influence Marketing: Drive the amplification of Pandora through disruptive influencer strategies with a strong focus on TikTok, emerging platforms, and next-gen creators.
• Shape the Narrative: Develop compelling storytelling and brand activations that build emotional connections with consumers and reinforce Pandora’s cultural relevance.
• Deliver Impactful Events: Oversee the planning and execution of press, influencer, and community events that bring Pandora’s brand world to life.
• Cross-functional Collaboration: Partner closely with marketing, paid media, retail, and global PR & influence teams to ensure alignment and maximize impact.
• Agency & Media Relations: Manage local PR agencies and maintain strong relationships with key journalists, influencers, and opinion leaders.
• Budget & Performance: Own the PR & influencer budget for France, ensuring efficient investment and strong ROI, with continuous monitoring and reporting.
• Team Leadership: Manage and inspire a team of two PR & influence specialists, fostering creativity, accountability, and growth.

Who You Are

• A seasoned PR & Influence professional with 7+ years of experience in PR, influencer marketing, and brand communications, ideally within fashion, luxury, or beauty.
• Proven track record of building and executing influencer-first strategies, with strong expertise in TikTok, short-form content, and creator-led campaigns.
• A creative disruptor who thrives on thinking outside the box, challenging conventions, and finding bold ways to connect with audiences.
• Strong network of press, influencer, and cultural connectors in France, with the ability to leverage relationships to drive earned visibility.
• Strategic and analytical mindset, with the ability to link PR & influence activity to business outcomes and brand KPIs.
• Inspiring leader with experience managing and developing teams.
• Fluent in French and English, both spoken and written.

If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible.

About Pandora

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.

Recognised by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. We believe that reflecting the diversity of society in how we engage with our customers is essential to fulfilling our purpose: to give a voice to people’s loves. We are dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.