Marketing Communications & End to End Campaign Product Owner

Hilti Group; Boulogne-Billancourt; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A global construction solutions firm is seeking a Marketing Communications & Campaign Product Owner in Boulogne-Billancourt. The role focuses on leading integrated marketing campaigns, managing stakeholders, and ensuring impactful communications. Ideal candidates have 5+ years in marketing communications, strong project management skills, and agency management experience. Opportunities to shape the future of digital marketing with an international team await you.

Prestations

Agile work culture

Impactful role in international team

Opportunities for personal development

Qualifications

• Minimum 5 years in marketing communication with proven track record.
• Strong agency management and brand stewardship at scale.
• Exceptional communication skills in formal and informal settings.

Responsabilités

• Define integrated campaign strategies from concept to rollout.
• Translate strategies into briefs and oversee creative execution.
• Monitor business impact metrics and lead post-launch reviews.

Connaissances

Agency / creative vendor management

Excellent written and oral communication

Project management

Analytical skills

Stakeholder management

Outils

Salesforce Marketing Cloud

Description du poste

What's the role?

As a Marketing Communications & Campaign Product Owner, you will be a key player in our global brand and marketing communications team.

You lead end to end marketing communications for globally orchestrated campaigns, shaping the strategy, story, and creative that scale across markets - balancing global consistency with local relevance - to generate customer demand, support the growth of our customer platform and drive customer engagement. You will strive for continuous performance improvement, compress time to market, and transform campaign learnings into a repeatable playbook for future success.

This role involves extensive collaboration and management of stakeholders across various functions and levels, including teams at Headquarters and market organizations.

Who is Hilti?

At Hilti, we are a passionate global team committed to making construction better. As a trusted partner for productivity, safety, and sustainability, we provide our customers innovative solutions that impact the buildings, roads, and infrastructure people rely on every day.

Hilti is where individuals grow lasting careers by exploring possibilities, maximizing their potential, owning their development, and making a real difference every day.

What does the role involve?

• Integrated campaign strategy: Define the campaign narrative, value proposition, and digital omni‑channel roadmap from concept to global rollout.
• Offer & product collaboration: Work with Product & PLS Managers to shape the right product and claims for the campaign, ensuring market relevance and customer‑relevant value proposition
• Creative & content leadership: Translate strategy into briefs and messaging guidelines; steer agencies and creative vendors for high‑quality, on‑brand execution.
• Agency & vendor management: Manage scopes, SLAs, and timelines with external partners to deliver assets and media plans on time and within budget.
• Channel orchestration: Ensure readiness across all digital channels (Website, email, paid media, social, employee advocacy) for flawless launches.
• Localization & translation coordination: Oversee translation and transcreation processes, ensuring accurate and brand‑consistent localized assets.
• Market enablement & communication: Provide Regions and Market Organizations with clear timelines, playbooks, and updates to guarantee smooth execution
• Customer Insights & Market Trends: Transform customer insights and market trends into global omnichannel communication programs that address audience needs and reflect business priorities.
• Performance optimization: Define and Monitor business impact metrics and KPIs, analyze results, and lead post‑launch reviews to improve effectiveness and ROI
• Continuous improvement: Compress time‑to‑market and transform campaign learnings into a repeatable playbook for future waves
• Cross‑functional alignment: Collaborate and Coordinate with Global Digital Teams, multiple Product Owners, technical and creative teams, Local teams and other stakeholders to manage dependencies and maintain transparency.

What do we offer?

To further accelerate in digital marketing, we are building our Global Digital Hub in Paris. You will experience the agile mentality of a start-up, combining the stability of a sound business model and the working environment of an award-winning culture. You can make an impact from day one in an international and diverse team by shaping the future of digital at Hilti and revolutionize customer interactions.

What you need is :

• Minimum 5 years in marketing communication with proven track record leading global, multi‑market omni‑channel campaigns from strategy to rollout (B2B preferred)
• Strong agency / creative vendor management (briefing, scopes, SLAs, production oversight) and brand stewardship at scale
• Demonstrated ability to collaborate with Product & Pricing teams to shape offers and translate value propositions into compelling communications
• Excellent knowledge of full-funnel customer tracking, and marketing automation tools (ideally Salesforce Marketing Cloud)
• Strong project management and analytical skills, experience in Agile methodologies is a plus
• Experience in different marketing and sales functions is a plus
• Exceptional written and oral communication skills, effective in both formal and informal settings.
• Strong interpersonal skills for successful performance in a global matrix environment and excellent stakeholder management skills across all levels.
• Ability to manage multiple cross-functional projects in parallel with a “getting-things-done” approach.
• Proficient in English; additional languages are a clear benefit.