Influencer Marketing Specialist

BYD Europe; Courbevoie; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading electric vehicle manufacturer is seeking an Influencer Marketing Specialist in Courbevoie, France. The role involves developing and executing marketing strategies to enhance brand visibility. Candidates should have a minimum of 7 years of experience, a bachelor's degree in a related field, and be fluent in French and English. This position offers the opportunity to work closely with various teams to manage influencer campaigns and analyze results.

Qualifications

• Minimum 7 years of experience in influencer marketing, preferably in automotive, tech, lifestyle, or luxury industries.
• Strong understanding of social platforms and the influencer ecosystem in France.
• Fluent in French and English; knowledge of Chinese is a plus.

Responsabilités

• Develop and execute influencer marketing strategies to enhance brand visibility.
• Identify and onboard influencers across various categories.
• Manage end-to-end influencer campaigns, including brief creation and performance optimization.
• Collaborate with Marketing, Social Media, and PR teams for cohesive content.
• Monitor industry trends and analyze campaign performances.

Connaissances

Influencer marketing strategies

Project management

Communication skills

Negotiation skills

Social media understanding

Formation

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field

Description du poste

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Influencer Marketing Specialist – BYD France

Key Responsibilities

• Develop and execute influencer marketing strategies to enhance BYD’s brand visibility, preference, and engagement in the French market.
• Identify, evaluate, and onboard influencers/KOLs across automotive, tech, lifestyle, and premium categories, ensuring strong brand alignment.
• Manage end-to-end influencer campaigns: brief creation, content review, timeline management, budget tracking, and performance optimization.
• Collaborate closely with Marketing, Social Media, PR, and Sales teams to ensure influencer content supports product launches, campaigns, and brand positioning.
• Monitor industry trends, competitor activities, and emerging creators to continuously elevate BYD’s influencer approach.
• Analyze campaign performance and produce data-driven reports with insights and recommendations for improvement.

Requirements

• Bachelor’s degree or above in Marketing, Communications, Digital Media, or a related field.
• Minimum 7 years of experience in influencer marketing, preferably in automotive, tech, lifestyle, or other premium/luxury industries.
• Strong understanding of social platforms (Instagram, TikTok, YouTube) and influencer ecosystem in France.
• Excellent project management, communication, and negotiation skills, with the ability to manage multiple campaigns simultaneously.
• Fluent in French and English (both mandatory); Chinese is an advantage.