CRM Project Manager H / F

SEPTODONT; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leader in dental products based in Paris is seeking a CRM Project Manager for their Global Digital Marketing team. The successful candidate will enhance customer relationships and drive business growth by optimizing lead nurturing strategies and managing the Marketing CRM. They will work with cross-functional teams and utilize analytical skills to promote campaign performance. Proficiency in CRM tools and a strong background in digital marketing are essential for this permanent position.

Prestations

Profit-sharing and incentive bonuses

Target-based bonuses

10 days of RTT

55% reimbursement of Navigo travel pass

Compensated teleworking

Mutual insurance

Meal vouchers

Works council

Qualifications

• At least 2 years in digital marketing with a track record in lead acquisition.
• Proficiency in CRM and marketing automation tools.
• Professional proficiency in English and French.

Responsabilités

• Deploy and optimize lead nurturing and generation tactics.
• Manage daily Marketing CRM and ensure integration.
• Implement email marketing campaigns at all stages.

Connaissances

Lead nurturing strategies

CRM tools proficiency

Email marketing

Analytical skills

Communication skills

Team collaboration

Formation

Master's or Bachelor's in Digital Marketing, Business or Information Systems

Outils

Salesforce

HubSpot

Microsoft Dynamics

Adobe Marketing Cloud

Looker Studio

Google Analytics

Power BI

Description du poste

Position description

Category

Sales & Marketing - Marketing

Job Title

CRM Project Manager H / F

Company Details

The Septodont Group is a world leader in the development, manufacturing and distribution of innovative dental products. Based in France, the Group employs more than 2,000 people and has production sites in France, India, North and South America, as well as an international distribution network covering more than 150 countries.

Every second, 20 dental anesthetic procedures are performed worldwide using Septodont products. The Group produces 600 million anesthetic cartridges and 200 million dental needles each year, representing more than half of global production.

At Septodont, employees are at the heart of performance. The Group is committed to talent development, diversity and inclusion, and offers a responsible and stimulating working environment.

Job Summary

As part of our fast-paced digital transformation, Septodont is seeking a CRM Project Manager to join the Global Digital Marketing team, reporting directly to the Senior Digital Marketing Manager.

Positioned at the core of our global digital marketing strategy, your mission will be to help build stronger, more direct relationships with our customers. You will play a key role in driving business growth by executing lead nurturing strategies and optimizing the conversion funnel to deliver high-quality leads to sales teams across markets.

Our dynamic, cross-functional Digital Marketing team is part of the Global Downstream Marketing Team, alongside Product Marketing and Corporate Branding.

Responsibilities

• Deploy and optimize lead nurturing and lead generation tactics to deliver qualified leads to sales teams and enhance overall commercial effectiveness.
• Manage the Marketing CRM daily and ensure seamless integration with the Sales CRM and key lead generation channels (META, Google, brand websites).
• Implement and oversee email marketing campaigns across all stages of the customer journey.
• Improve campaign performance through A / B testing, data analysis, and actionable insights.
• Suggest CRM enhancements (data capture, personalization, reporting) and leverage data for advanced segmentation and targeting.
• Monitor and analyze results to refine lead nurturing strategies and boost conversion.
• Collaborate closely with internal stakeholders including Digital Marketing, Product Marketing, IT, and Business Intelligence teams, as well as external partners, to successfully manage projects

Benefits

• Profit-sharing and incentive bonuses
• Target-based bonuses
• 10 days of RTT (reduced working time) per year
• 55% reimbursement of Navigo travel pass
• Compensated teleworking
• Mutual insurance
• Meal vouchers
• Works council

The position is based in Paris 12th arrondissement (Nation).

Qualifications

• Degree : Master's or bachelor's in digital marketing, Business, Information Systems, or related fields. CRM certifications are a plus.
• Experience : At least 2 years in digital marketing with a track record in lead acquisition, lead management, and customer retention.
• Technical Skills :
• Proficiency in CRM and / or marketing automation tools ( e.g., Salesforce, HubSpot, Microsoft Dynamics, Adobe Marketing Cloud ), including configuration, customization, and system setup.
• Knowledge of sales enablement platforms is appreciated.
• Strong understanding of online acquisition channels ( email marketing, SEA, Social Ads, SEO ).
• Analytical skills (Excel, Power Query, DAX) and familiarity with reporting tools (Looker Studio, Google Analytics, Power BI) , with the ability to interpret data and transform insights into actionable improvements for processes and campaign performance.
• Languages : Professional proficiency in English and French (spoken and written).
• Soft Skills : Proactive, solution-oriented, team player, excellent communication skills (frequent presentations), and ability to work in a desire to work in an international environment
• Additional Assets : Experience in CRO and knowledge of compliance and data privacy regulations in the healthcare / pharmaceutical sector.

Contract type

Permanent

Candidate criteria

Minimum level of education required

3- Bachelor

Minimum level of experience required

2-5 years

Languages

• French (2- Business fluent)
• English (2- Business fluent)

Position location

Job location

Europe, France, Paris

Location

127 boulevard Diderot, 75012