Chargé Marketing Digital F/H

Galileo Global Education; Paris; Sur place; EUR 35 000 - 50 000; Plein temps

Résumé du poste

An esteemed educational institution in Paris is looking for a Digital Marketing Specialist to manage and support various digital marketing projects. This role involves updating marketing materials, managing social media activities, and executing advertising campaigns to enhance audience engagement. The ideal candidate should have a Bachelor's degree in Marketing or a related field and proficiency in tools like Salesforce and Google Analytics. Join a dynamic team dedicated to achieving marketing goals!

Qualifications

• Experience in managing and updating digital marketing materials.
• Ability to support advertising campaigns with creative content.
• Familiarity with CRM activities and direct email campaigns.

Responsabilités

• Update and manage digital marketing materials independently.
• Support advertising campaigns to enhance school target audience reach.
• Coordinate with external partners and internal teams effectively.

Connaissances

Digital marketing expertise

SEO knowledge

Content Management System (CMS) experience

Social media management

Analytical skills

Formation

Bachelor's degree in Marketing or related field

Outils

Salesforce

Google Analytics

Marketing Cloud

Description du poste

Job Description

Overview

Job title: Digital Marketing Specialist

Report hierarchically to: Digital Marketing Manager

Location:

Job summary

Responsible for supporting the digital marketing projects operational developments in order to guarantee a continuous update and upgrade of all the online materials, the launch of new projects, the reach of the shared web marketing targets.

Key purpose of the role

Digital Marketing Materials Updates

Updates independently (after a shared planning) all the digital marketing materials. Publishes new contents on the main website using the CMS (Content Management System). Coordinates the external partners (web agencies) for sharing with them specific briefs about standard digital marketing projects/materials developments. From the launch of a new landing page to the creation of a new section on the main website, from the definition of a set of banners to a new DEM proposal for example.
Supports special projects (e.g. new website/SEO enhancements) in all the operational needs starting from the very beginning till the final phases of test, launch and, eventually, post go live fine tuning. Manages all the social media activities, after the approval of a strategic editorial plan. In order to support an increasing quality of the posted materials, coordinates the web designers for the definition or selection of new images or other materials (animated gif/short videos).

Leads Generation

Supports the advertising campaigns execution by suggesting ADV texts and images selection to reach the School target audience in a proper way. Aware of the continuous updates needed to enhance ADV quality and to facilitate campaigns optimization.

Leads Conversion

Supports the contact plans to guarantee the CRM activities implementation. Manages direct e-mails creative definition, database selection, direct e-mails tests and final scheduling. Responsible for performances analysis. Suggests and executes direct e-mails A/B tests and SMS mailings to improve the final conversion rate of a specific campaign.

Internal/External Coordination

Develops a strong direct cooperation with the Communication Department, aiming at respecting brand image in all the various digital materials. Shares internally the digital marketing needs for an operational support, always respecting the deadlines in a real enlarged team working atmosphere.

Works with external partners, in a proactive way, pushing them in the management of specific projects within a certain timing and challenging them to reach a common goal.

Reporting

Sets or requests reports with the precise aim of understanding the performances of the managed activities and plans effective actions to improve results. Uses Salesforce, Google Analytics, Marketing Cloud and other tools.

Description of activities falling under the responsibility of the role-Level of autonomy-Impact Level %

• Digital Marketing Materials Updates-Assure-50%
• Leads Generation-Assure-10%
• Lead Conversion-Assure-20%
• Internal/External Coordination-Assure-10%
• Reporting-Assure-10%