Business Development Representative

Valeria Aguerri; Offre d’emploi; Hybride; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading B2B technology firm in Auvergne-Rhône-Alpes is seeking a strategic Business Development Representative. This role prioritizes building and nurturing C-level relationships through social selling and account-based engagement. Ideal candidates will have B2B sales experience, exceptional writing skills, and the ability to engage authentically on LinkedIn. You will also manage executive event invitations and track relationship progress in CRM, contributing to a high-impact revenue generation strategy.

Qualifications

• 1-3 years in BDR, SDR, or similar sales development role in B2B SaaS.
• Demonstrated success with account-based or relationship-driven sales approaches.
• Strong copywriting portfolio or examples of effective outreach.

Responsabilités

• Manage LinkedIn engagement strategy under CRO's profile.
• Identify target accounts and decision-makers within the ideal customer profile.
• Maintain regular touchpoints with existing Sales Assembly client base.

Connaissances

B2B sales knowledge

Exceptional writing skills

Social media fluency

Research-oriented

Business acumen

Self-directed

Pipeline-focused

Comfortable with calls

Outils

LinkedIn Sales Navigator

CRM systems

Sales intelligence tools

Description du poste

This company is the first and only all-in-one platform built to scale B2B go-to-market teams. It runs over 180+ live programs annually, featuring top thought leaders, practitioners, and founders in the B2B tech space. As a small but profitable organization moving at lightning speed, execution matters more than process, and the culture emphasizes collaboration, adaptability, and rolling up sleeves to figure things out together.

About the Role

We're looking for a strategic Business Development Representative who thrives in a high-touch, relationship-driven sales environment. This isn't your typical BDR role focused on cold outreach and meeting quotas. Instead, you'll be the strategic right hand to our CRO, orchestrating sophisticated account-based engagement through LinkedIn, conducting deep research, and nurturing C-level relationships that drive our unique sales motion.

What You'll Do

• LinkedIn & Social Selling (Primary Focus)
• Research and identify target accounts and key decision-makers within our ideal customer profile.
• Manage LinkedIn engagement strategy under the CRO's profile, including following prospects, engaging authentically on their content, and building our executive brand presence.
• Amplify our thought leadership by engaging with B2B SaaS influencers to expand our network and visibility.
• Execute social selling tactics that position us as trusted advisors before formal outreach begins.
• Convert LinkedIn engagement into qualified opportunities that advance to discovery stage.
• Conduct comprehensive account research and filter insights through ChatGPT/similar tools to prepare the CRO for discovery calls.
• Identify mutual connections and warm introduction paths via LinkedIn and in-house tools (eg Orbb / Vieu).
• Create concise, actionable briefing documents that enable more effective conversations.

Executive Event Coordination

• Manage invitations to our monthly VP and C-level revenue leader dinners.
• Send personalized messages from the CRO's account to high-value prospects.
• Craft bespoke 1:1 invitations for close connections and key prospects that feel genuine and valuable.
• Follow up with dinner attendees to nurture relationships and identify opportunities to create pipeline.
• Track and document event-generated pipeline within 90 days of each event.

Relationship Nurturing

• Maintain regular touchpoints with main points of contact (MPOCs) within the existing Sales Assembly client base.
• Monitor stalled or slow-moving opportunities and re-engage with pure value-add content and insights.
• Research dormant accounts (60+ days of inactivity) and develop targeted re-engagement strategies.
• Build long-term relationships that keep our company top-of-mind without being pushy.
• Document all engagement and contribution to opportunities in CRM for proper attribution.

Requirements

• Sales savvy: You understand B2B sales cycles, can spot buying signals, and know how to add value at every stage of the journey.
• Exceptional writer: Your emails don't sound like templates. You can match tone, personalize at scale, and write copy that gets responses.
• Social media fluent: You're comfortable operating on LinkedIn, understand social selling best practices, and can engage authentically as an executive.
• Research-oriented: You enjoy diving deep into accounts, connecting dots between people and companies, and surfacing insights others miss.
• Business acumen: You can have intelligent conversations about business challenges, revenue operations, and strategic initiatives.
• Self-directed: You can manage multiple work streams, prioritize effectively, and don't need constant direction.
• Pipeline-focused: You understand that your work directly impacts revenue and can connect your activities to business outcomes.
• Comfortable with calls: While not the primary focus, you can confidently hop on the phone when opportunities arise.
• 1-3 years in BDR, SDR, or similar sales development role (B2B SaaS experience strongly preferred).
• Demonstrated success with account-based or relationship-driven sales approaches.
• Strong copywriting portfolio or examples of effective outreach.
• Proficiency with LinkedIn Sales Navigator, CRM systems, and sales intelligence tools. Familiarity with AI research tools (ChatGPT, Aomni, or similar) is a plus.
• Experience supporting senior sales leaders is a plus.