Ads Creative Manager

Joko; France; Hybride; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading marketing firm in France is seeking an Ads Creative Manager to optimize paid acquisition performance through innovative ad strategies. The ideal candidate will have over 2 years of experience in B2C marketing, strong analytical skills, and a talent for creative thinking. This role involves collaborating with teams to enhance brand impact and drive user engagement. Flexibility in work location is offered, with perks including remote work options and team events.

Prestations

Flexible remote work

Work from anywhere for up to 3 months

Contribution to ClassPass subscription

8-week paid parental leave

Qualifications

• 2+ years of experience in B2C marketing roles.
• Native-level French speaker and fluent in English.
• Ability to generate and test creative ideas.

Responsabilités

• Maximize performance of paid acquisition through a creative strategy.
• Oversee the creative production pipeline.
• Collaborate with User Acquisition Managers and other teams.

Connaissances

Content-driven B2C marketing experience

Strong written and verbal communication

Analytical mindset

Creative and strategic thinking

Organization skills

Description du poste

✨ Our Marketing team

No one is more creative and data-driven than this team - they have the best of both worlds!

The Marketing team’s main mission is to get our product into the hands and hearts of millions of users around the world.

• The User Growth department builds innovative ideas to conquer markets, attract, and retain users.

• The Brand & Communication department strives to create Joko’s vision for the long term and builds a connection with all its users.

• The Campaign & Merchandising department drives our Joko Business-to-Consumer campaign calendar and enhances the customer shopping experience across our merchandising assets.

• The B2B Marketing department positions Joko as the top partner for retailers’ marketing teams, and aims to build the most desired employer brand possible.

Led by Isa, our CMO, they are constantly innovating to take our business to new heights.

🎯 What you will do

As Ads Creative Manager, your main mission is to maximize the performance of our paid acquisition by building a scalable, data-driven and continuously improving creative system that consistently delivers high-performing ads. You will sit at the intersection of creative strategy, production, and performance learnings, working hand-in-hand with User Acquisition Managers.

Your responsibilities will be:

• Own the paid ads creative strategy, learning loop, and iteration system

  • Define the global creative strategy for paid acquisition in line with business priorities and in collaboration with User Acquisition Managers.

  • Conduct ongoing competitive and industry benchmarks and maintain strong awareness of platform trends and formats.

  • Define creative testing hypotheses and structure experimentation to identify what truly drives performance.

  • Analyze creative results deeply, consolidate learnings over time, and ensure insights compound rather than reset.

  • Adapt creative angles, formats, and messaging to different personas, channels, and use cases.

• Oversee and scale the creative production pipeline

  • Define and continuously optimize the creative sourcing model: determine the most effective and efficient way to produce each type of creative (AI tools, in-house, agencies, external creators, UGC platforms, or hybrid models).

  • Manage the end-to-end creative production flow from brief to delivery.

  • Produce content directly when advanced design skills are not required.

  • Ensure creative output scales efficiently in both volume and quality to support acquisition needs.

• Strengthen creative performance measurement and tooling

  • Set up granular and advanced tracking to measure creative impact.

  • Build clear reporting frameworks to surface insights and performance drivers.

  • Test and implement AI and automation tools to improve efficiency.

• Collaborate across teams to maximize impact and alignment

  • Work hand-in-hand with User Acquisition Managers, who own campaign setup, creative test execution, and day-to-day optimization.

  • Partner closely with the Brand & Communication team to ensure brand consistency, mutualize design best practices, and align on tools, formats, and creative standards.

Contribute to shared strategic thinking to ensure paid acquisition creatives strengthen both short-term performance and long-term brand equity.

👀 Who we're looking for

• Experience: You have 2y+ experience, preferably in content-driven B2C marketing roles. You are comfortable working with the main social media platforms and formats.

• Languages: You are a native-level French speaker and are fluent in English both written and spoken.

• Communication: You have strong written and verbal communication skills, and are able to articulate ideas, feedback, and insights clearly to both creative and non-creative stakeholders.

• Curiosity and learning velocity: You actively follow platform trends, creative formats, and tools, especially AI-powered ones, and you are eager to test, learn, and adapt based on results.

• Creative and strategic thinking: You are able to generate strong creative ideas, but also to frame them into clear hypotheses, angles, and formats aligned with specific objectives and audiences.

• Analytical mindset: You are comfortable using data to evaluate creative performance, identify patterns, and translate insights into concrete iterations. You do not rely on intuition alone.

• Organization: You are highly organized and you enjoy building and improving processes to make things smoother and faster.

• Team work & project management: You are able to coordinate multiple stakeholders and move projects forward in a fast-paced environment.

• Attention to details: You have a strong eye for detail and consistency, both in content quality and in execution.

• Mindset: You have an entrepreneurial mindset, you like challenges and getting hands-on.

💎 Our perks

At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through:

• Flexible remote (only to specific fully remote positions): If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.

• Work from anywhere (full-time only): Want to spend a month in Italy while working? Full-time employees can work from most countries in the world for up to 3 months per year.

On top of that, we offer plenty of perks (some for everyone, others only for full-time positions):

• 🇺🇸 After 4 years, spend one month in our New York office

• 🌴 Yearly offsite in amazing locations and budget for team-building events & quarterly in-person gatherings

• 💪 Contribution to your ClassPass subscription

• 🍼 8-week paid parental leave

• …and much more, check the full list here!

🤝 Our hiring process

1. Intro call: Quick screening with the Hiring Manager or a recruiter.

2. Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams).

3. Step 2 – Role-specific assessments

   • For non-tech roles: Take-home case study followed by a 45 min debrief. We assess both your output and how you think in real time. The exercise will be relevant to the role (e.g. analysis, strategy, or process design).

   • For tech roles: Live technical interviews:

     • Coding interview + System design interview

     • For research internships, an additional round may involve analyzing and presenting a research paper

4. Step 3 – Founders interview (45 min): Conversation with two of our founders.

5. References: Up to five calls with former colleagues or managers.

☕ You may also be invited for coffee with team members to get a feel for our culture.