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JR Spain

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CRM Manager, Barcelona
JR Spain
Barcelona
Presencial
EUR 30.000 - 50.000
Tempo integral
Há 30+ dias

Resumo da oferta

A leading gaming company in Barcelona is seeking a CRM Manager to oversee live campaigns aimed at improving monetization and engagement metrics. This role requires a data-driven leader skilled in managing initiatives that enhance player retention and customer segmentation. The ideal candidate will have experience in mobile or social casino games and a proactive communication style. Join us in a dynamic environment focused on joy and play.

Serviços

Inclusive culture
Career advancement opportunities
Global team collaboration

Qualificações

  • Experience running LiveOps management in a relevant industry, preferably F2P and mobile games.
  • Proven work experience as a Team Lead or Supervisor.
  • Experience implementing and managing initiatives driven by personalization and engagement.

Responsabilidades

  • Own the campaign calendar and marketing roadmap.
  • Drive short to medium term performance through campaigns.
  • Maximize revenue generated from the app.

Conhecimentos

Data-driven mindset
Experience with LiveOps management
Analytical skills
Proactive communication
Experience with personalization and customer segmentation
Descrição da oferta de emprego

Social network you want to login/join with:

CRM Manager
As a Senior Game Ops Manager (CRM Manager), you will be a team leader in the GameOps structure which is charged with the ownership of a variety of live campaigns, in order to improve key monetisation, engagement and retention metrics of our players. Together with the Principal GameOps Manager, you will own the campaign calendar and marketing roadmap in order to deliver a customer centric strategy that will maximise the revenue generated from the app.
Ultimately, the team s objective will be to drive the short to medium term performance of the game. This is to be achieved through campaigns and some new GameOps features driving monetisation, engagement uplifts and retention metrics. Utilising various established practices and activities including and not limited to: LiveOps: Execution Optimisation, with input on design In App Engagement Events Sales Special Offers LifeCycle flows and Optimisation Content and feature marketing Out of App Communications (Push Notifications, Emails et al.) New Content Promotions Community Pages and Content Retention Campaigns Features Leading Research Pieces What Were Looking For
As a Senior GameOps Manager you should be data and KPI driven, identify trends in users behaviors, understand key motivators and drive towards data proven results and will have knowledge of competitors GameOps events and activities. Skills and Requirements Experience running LiveOps management in a relevant industry, F2P and mobile games preferred but not essential Experience in mobile and Facebook games preferred. Proven work experience as a Team Lead or Supervisor. Analytical and data driven. Experience running AB (split) tests. In depth knowledge of performance metrics in F2P and social Casino games. Proactive communicator who can act as a bridge between different teams based in different locations. Experience implementing and managing initiatives driven by personalization, customer segmentation, engagement and LTV of customers. Self-starter, takes initiative, with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment Why Product Madness ?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gda sk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.
We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the Employer of the Year - Media and Entertainment category.
So, what s stopping you? Travel Expectations
None Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
CRM, game

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