User Acquisition Manager Barcelona (Spain) Gameloft Marketing Strategy Intermediate (2–5 years)

Gamecompanies; Barcelona; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A prominent mobile gaming company in Barcelona is seeking a User Acquisition Manager to drive profitable user acquisition campaigns for mobile IP games. The successful candidate will have 3-4 years of experience in user acquisition, strong analytical skills, and a proven ability to collaborate with cross-functional teams. This role involves planning and executing UA campaigns, preparing performance reports, and defining investment strategies.

Formación

• 3 to 4 years of experience in user acquisition and performance marketing.
• Previous experience in the mobile game industry is a strong plus.

Responsabilidades

• Drive UA for mobile IP games with a focus on high-quality users.
• Plan, execute, and optimize UA campaigns across multiple channels.
• Prepare and deliver clear performance presentations.
• Define and implement UA investment strategies.
• Coordinate with various teams to maximize results.
• Conduct post-mortem analyses to improve future campaigns.

Conocimientos

Presentation skills

Analytical and problem-solving skills

Collaboration and teamwork

Descripción del empleo

Overview

As a User Acquisition Manager at Gameloft for brands, your main mission is to drive profitable and brand-consistent UA campaigns for mobile IP games through strategic planning, cross-team collaboration, and clear performance reporting.

Responsibilities

• User Acquisition & Profitability: Drive UA for mobile IP games with a focus on high-quality users, profitability, and IP / brand consistency.
• Campaign Management: Plan, execute, and optimize UA campaigns across multiple channels aligned with performance goals.
• Client-Facing Reporting: Prepare and deliver clear, compelling performance presentations (in English), ensuring data transparency and working closely with client teams when needed.
• Budget Strategy & Investment: Define and implement UA investment strategies tailored to audience, seasonality, market dynamics, and auction behavior.
• Cross-Department Collaboration: Coordinate with Sales, Production, Creative, ASO, and other Marketing teams to maximize results and visibility.
• Performance Review: Conduct post-mortem analyses to extract learnings and improve future campaigns.

Who you are

• Exceptional presentation and communication skills in both client facing and internal contexts, across different departments.
• Analytical and problem-solving skills to analyze and optimize campaign performance almost independently.
• Team Player: Collaboration and teamwork skills to work effectively with cross-functional teams.

What you need to succeed

• 3 to 4 years of experience in user acquisition and performance marketing.
• Previous experience in the mobile game industry is a strong plus.

About the company

We are Gameloft and our greatest reward is seeing that 2.8 million new Gameloft games are downloaded every day.

Our dream to offer mobile games to the entire planet through our products is about to become a reality.

We owe our success to the talent and passion of our teams. It is because of their dedication to excellence and attention to detail that we can offer games of unparalleled quality to our millions of fans.

Do we have strong franchises? Yes! Just take a look at Asphalt, Order & Chaos, Modern Combat or Dungeon Hunter. We also have a great network of partners to help us deliver cool new games to your favorite device. Think Universal, Illumination Disney, Marvel, Hasbro, Fox Digital Entertainment, Mattel, Ferrari and many more.