Sr. Content Marketing Manager

Landbot; España; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading chatbot solutions provider in Spain is seeking a Senior Content Marketing Manager to drive its content marketing efforts. The ideal candidate will have 3-5 years of B2B SaaS experience and a strong aptitude for producing high-quality content while managing multiple initiatives. Proficiency in English and Spanish is essential. This position offers a hybrid work model, flexible hours, and 26 paid vacation days per year.

Servicios

Hybrid work model

Flexible working hours

Paid time off

Annual training budget

Team-building activities

Formación

• 3-5+ years in B2B SaaS content marketing targeting technical audiences.
• Ability to produce 6-8 quality pieces monthly.
• Experience with keyword research and on-page optimization.
• Written and verbal fluency in English and Spanish.

Responsabilidades

• Design and execute content strategies targeting GTM professionals.
• Conduct customer research and transform insights into content.
• Write high-quality content including technical guides and case studies.
• Collaborate with external agencies to maximize content impact.

Conocimientos

B2B SaaS content marketing

Technical content writing

SEO expertise

Data-driven mindset

Project management

Herramientas

Google Analytics 4

Google Search Console

Webflow

SEMrush/Ahrefs

Notion

Descripción del empleo

About Landbot

At Landbot, we're not just offering AI chatbot solutions; we're reimagining how businesses interact with their customers. Catering to mid-size companies in high-ticket sales industries, we've achieved a remarkable growth rate and are looking for a Senior Content Marketing Manager to join our vibrant team and contribute to our vision.

Explore our Blog to see how we share insights, ideas, and innovations shaping the future of customer engagement. Find Out More About Our Core Values.

As our Senior Content Marketing Manager, you'll be the strategic architect AND primary executor of our content marketing efforts. This is a hands-on role where you'll spend 60-70% of your time creating content yourself while building and directing our overall content strategy. You'll be instrumental in our shift toward acquiring "Michael" - our ICP of tech-savvy GTM professionals who need sophisticated automation solutions.

Responsibilities

• Content Strategy & SEO Leadership (20%)
• Design and execute content strategies targeting GTM professionals (RevOps, Marketing/Sales Ops, Growth Marketing) in companies with complex lead management needs.
• Own and define our SEO strategy, directing our agency partners on implementation while maintaining strategic control.
• Develop topic clusters and content pillars focused on technical automation, lead qualification, and GTM optimization.
• Create content roadmaps that directly support demand generation and drive qualified "Michael" signups.
• Customer Research & Voice of Customer (20%)
• Conduct regular customer research and participate in interviews with customers to plan engaging content.
• Transform customer insights into content that addresses real technical pain points.
• Collaborate with Customer Success to identify content gaps based on support tickets and user feedback.
• Maintain a content feedback loop with Sales to understand objections and buyer questions.
• Hands-On Content Creation (40%)
• Write 4-6 high-quality pieces monthly, including technical guides, integration tutorials, and thought leadership.
• Translate complex technical features (APIs, webhooks, automation workflows) into compelling narratives for sophisticated buyers.
• Create MOFU content assets (ROI calculators, templates, comparison guides) that accelerate pipeline velocity.
• Develop case studies and success stories showcasing advanced use cases in high-ticket industries (Financial Services, Automotive, Telco, Education, Home services, etc.).
• Distribution & Collaboration (20%)
• Execute multi-channel distribution strategies beyond owned channels (communities, partnerships, social media).
• Collaborate with Paid Ads agency/RevOps to create landing pages and ad copy that convert technical audiences.
• Partner with Product and Support teams to create technical documentation and feature announcements.
• Work with our in-house Content Writer to maintain consistent output while elevating content quality.
• Coordinate with external SEO/content agencies to maximize impact while maintaining strategic direction.

Qualifications

• 3-5+ years in B2B SaaS content marketing, with proven experience targeting technical GTM audiences (RevOps, Marketing Ops, Demand Gen professionals).
• Prolific content creator with a portfolio demonstrating technical content writing ability; hands-on and able to produce 6-8 quality pieces monthly.
• Technical empathy: Ability to understand and explain automation concepts, APIs, webhooks, and MarTech integrations without being a developer.
• SEO expertise: Experience with keyword research, SERP analysis, topic clustering, and on-page optimization; able to direct agency partners strategically.
• Data-driven mindset: Comfortable with data analytics tools and connecting content metrics directly to pipeline and revenue impact.
• Tool proficiency: Google Analytics 4, Google Search Console, Webflow, SEMrush/Ahrefs, Notion.
• Written and verbal fluency in English and Spanish; both languages essential for our market.
• Lean team experience: Thrives in small teams balancing strategic thinking with daily execution.
• GTM ecosystem knowledge: Understanding of CRMs (HubSpot, Salesforce), automation platforms (Zapier, Make), and modern revenue team operations.
• Project management: Ability to juggle multiple content initiatives, manage external agencies, and collaborate cross-functionally while meeting deadlines.
• Eligibility to work in Spain.

Bonus extras

• Experience in conversational AI, chatbot, or automation industries.
• Background in Product-Led Growth (PLG).
• Understanding of high-ticket B2C sales cycles (Automotive, Real Estate, Insurance).
• Community building or developer relations experience.

Why Join Us?

This role requires someone who can thrive in ambiguity, work independently, and balance strategic thinking with daily execution. You'll be building the plane while flying it. If you want to have massive impact on a growing company's trajectory while developing both strategic and tactical skills, this is a unique opportunity.

Hiring Process

• CV screening
• HR interview
• Challenge review (Raquel, Anna, Jiaqi)
• CEO interview
• Interview Demo Day with Team - (Cris, Raquel + Xavi)
• Reference Check

Benefits

• Hybrid work model.
• Collaborative work environment.
• Flexible working hours.
• Paid time off and flexible holidays: 26 paid days per year (23 regular days + December 24th & 31st), plus one additional day off on your birthday.
• Annual budget for training and professional development.
• Transportation ticket.
• English and Spanish lessons.
• Flexible employee compensation plan through Cobee.
• Team-building activities.
• Referral program with bonuses for bringing in talented professionals.