Social Media Analyst

DDB; Barcelona; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading creative agency in Barcelona is seeking a Social Media Analyst to focus on Social Listening for the CUPRA brand. The ideal candidate will have extensive experience in social media analytics, capable of transforming data into actionable insights. This role involves monitoring brand conversations, creating reports, and collaborating with various departments to enhance brand content.

Formación

• Fluent in English, experience in Social Media Analytics (4+ years).
• Knowledge of analytics tools for creating reports.
• Advanced Excel skills and basic Power BI knowledge.

Responsabilidades

• Monitor brand conversations and detect reputational crises.
• Create periodic reports and provide insights.
• Collaborate with departments for social media recommendations.

Conocimientos

Social Media Analytics

Data Analysis

Social Listening

Trend Analysis

Reporting

Herramientas

BrandWatch

TalkWalker

Meltwater

Sprinklr

Excel

Power BI

Power Query

Descripción del empleo

Do you live to create? Looking for your next big challenge? How about a breath of fresh air? As part of the DDB Group, the CATORCE creative agency network handles all global advertising for the CUPRA car brand. With offices in 11 countries and counting, CATORCE is a place for those who like to bend the rules. It’s a place for rock’n’roll. At the heart of Barcelona, and beyond.

It is also a place where a diverse mix of talented people want to come, to stay and do their best work. Our dedication to promoting diversity, multiculturalism, and inclusion is clearly reflected in our teams and across all of our work. Diversity is more than a commitment for us — it is the foundation of what we do.

Purpose :

We are looking for a data-driven Social Media Analyst with a focus on Social Listening for our main client SEAT S.A. Someone who lives and breathes social media, possesses a high level of experience with analytics tools, and can transform data into insights.

Responsibilities :

1. Monitor daily brand conversations to detect reputational crises, trends, and create competitor benchmarks.
2. Create the corporate, crisis, or trend reports periodically.
3. Utilize analytical skills to turn data into insights, detect trends, and provide recommendations to improve brand content. React to reputational crises and create real-time reports.
4. Create and present reports to the client in English and Spanish.
5. Collaborate with other departments to share trends, results, and make social media recommendations.

Qualifications

Requirements :

1. Fluent English is required, as this is a global account.
2. Proven experience in Social Media Analytics of at least 4 years. Experience in the automobile sector is a plus.
3. Knowledge of analytics tools such as BrandWatch, TalkWalker, Meltwater, or Sprinklr, especially for creating listening reports. Knowledge of Meltwater is a plus.
4. Advanced knowledge of Excel and basic knowledge of Power Query and Power BI.

All qualified applicants will receive consideration for employment without regard to race, sexual orientation, or age.