Senior User Acquisition Manager (GAds & Meta)

carrots; Cataluña; Híbrido; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

A leading app development firm in Spain seeks a Senior User Acquisition Manager to drive growth through performance marketing across Google Ads and Meta. You will engineer smarter conversion signals and manage substantial marketing budgets. The ideal candidate will have experience with consumer subscription apps and a track record of scaling mobile user acquisition campaigns. Enjoy competitive compensation including equity options, performance bonuses, and flexible working conditions.

Servicios

Competitive salary

Performance bonus up to 45%

Flexible working hours

Generous equipment budget

High-end Gym Membership

In-office catering

Formación

• Experience with consumer subscription apps and consumer-focused mobile marketing.
• Manage budgets and directly oversee performance metrics.
• Experience designing actionable dashboards for marketing campaigns.

Responsabilidades

• Scale paid growth across Google Ads and Meta, achieving monthly growth targets.
• Implement value-based bidding strategies for improved performance.
• Create and optimize marketing campaigns leveraging analytics.

Conocimientos

Consumer subscriptions expertise

Analytical skills

Budget management

Meta Ads knowledge

Google Ads expertise

Herramientas

AppsFlyer

Looker

BigQuery

Firebase

Descripción del empleo

Carrots is a fast‑moving studio building and scaling consumer subscription apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset.

We’re now hiring a Senior User Acquisition Manager to own performance across Google & Meta, engineer smarter conversion signals with our data team, and expand into ASA/ASO and organic TikTok.

This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.

WHAT YOU’LL OWN (Your Mission)

• Profitably scale paid growth across Google Ads and Meta Ads, hitting +10% MoM growth while protecting payback.
• Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms.
• Cash discipline & reporting: treat spend like it’s your own; instrument clean weekly reporting (CAC, ROAS, LTV:CAC, payback by app/geo/cohort) in Looker.
• Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic TikTok via a creator‑outreach intern.
• Creative direction (performance): brief a junior motion designer for Meta video tests; drive a tight hypothesis → creative → results loop.

WHAT SUCCESS LOOKS LIKE (90 Days)

• Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema.
• Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
• Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude.
• Playbook: documented testing cadence (weekly) and budget reallocation rules.
• Build/optimize Google Search campaigns for multiple apps (non‑UAC setup with deep links; measured via AppsFlyer).
• Design, launch, and scale Meta (campaign structure, creative testing matrix, value‑based bidding).
• Partner with the Data Analyst to test proxy events and predicted LTV (e.g., scoring trials, early‑signal models).
• Run ASA pilots; own ASO roadmap (keyword strategy, Product Page Optimization, custom store listings, screenshots/video iterations).
• Manage a creator‑outreach intern (TikTok organic + UGC partnerships on pay‑per‑view/desired KPI).
• Own weekly growth review: insights, actions, reallocations—no vanity metrics.

WHAT YOU MUST HAVE (Hard Requirements)

These are non‑negotiable. If you don’t check all of them, please don’t apply.

• Mobile apps only, consumer subscriptions. Your track record is in consumer subscription apps (non‑gaming).
• Hands‑on budgets & results. You have directly managed €100k+/month across Google Ads + Meta Ads for consumer subscription apps and can share metrics (CAC, payback, LTV:CAC).
• Meta Ads expertise. You’ve launched and scaled Meta for mobile apps (creative testing, audiences, value optimization, ATT/SKAdNetwork‑aware measurement).
• Google Ads for apps. Deep knowledge of search intent, RSAs, negatives, account structure, and event/goal design for app flows.
• MMP proficiency. Strong with AppsFlyer (or Adjust), including in‑app event mapping, SKAdNetwork/ATT constraints, and cost ingestion.
• Analytical rigor + reporting. You’ve built actionable dashboards (preferably Looker) and make decisions from cohort/LTV data, not screenshots.
• Owner mindset. Frugal with spend, relentless on payback, and comfortable being challenged with data.

NICE‑TO‑HAVE (Great to see)

• Familiarity with BigQuery and collaborating on models (you don’t need to code; you must spec and QA).
• Experience with RevenueCat (subscriptions), Firebase (events/remote config), Amplitude (funnels).
• Experience mentoring juniors (design, interns) and building test calendars

HOW WE WORK

• Stack: AppsFlyer, BigQuery, Looker, RevenueCat, Firebase, Amplitude.
• Cadence: Daily pacing; weekly experiments & reviews; monthly strategy resets.
• Culture: High speed, high standards, zero drama. We spend every euro like it’s our own.

We offer a high-impact, high-autonomy role with a reward structure aligned to the company's growth in Barcelona.

• Competitive Compensation: We provide a competitive base salary dependent on your experience.
• Performance Bonus: Opportunity for an Quarter Performance Bonus of up to 45%, tied to critical UA KPIs.
• Long-Term Alignment (Equity): We offer the option to include equity in your total compensation package, structured via a vesting plan, typically initiated after a successful introductory period.
• Flexibility & Time Off: Flexible working hours, 25 days annual leave, and 1 month of 'work from anywhere' outside of Spain.
• Executive Workspace & Tech: Private offices at Norrsken House Barcelona (with complimentary membership) and a generous €5,000 EUR budget for professional home-office equipment.
• Wellness: Option to require a high-end Gym Membership at , including Spa Access in the same office building.
• Cantina: Delicious, healthy, and flexible in‑office catering — meals starting at just €2–€3.
• Training: Dedicated Budget for an education program.
• Career Trajectory: A Tailored career plan with performance reviews and salary calibrations every 6 months.

If you made it all the way down here…

QUIT YOUR D*MN JOB

and join the crew. You won’t find another opportunity like this — because it doesn’t exist.

Come see what we’re building. Worst case? You’ll leave smarter.

Carrots Lab is an equal opportunity employer that celebrates diversity. All applicants will be considered regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability, gender identity, or expression.