Senior Tracking Specialist

Uptimal; A distancia; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

An independent consulting firm seeks a Tracking Specialist for a full-time remote role in Spain. This position is centered on the technical implementation, maintenance, and optimization of tracking systems across web and mobile applications. Responsibilities include implementing and debugging tracking setups, developing APIs, and managing tag management systems. Ideal candidates will have expertise in web tracking, server-side setups, and strong JavaScript skills. The role offers flexible work hours, high impact on product decisions, and opportunities for growth.

Servicios

Flexible work setup

Opportunity for growth

Support for continuous learning

Formación

• Strong expertise in web and app tracking implementation, including event modeling and data layer design.
• Proven experience with server‑side tracking setups.
• Excellent JavaScript development skills with a focus on clean and maintainable tracking code.
• Experience developing and integrating APIs for event collection.
• Hands-on experience with multiple Tag Management Systems.
• Advanced proficiency in Google Analytics 4.
• Strong analytical and debugging skills.

Responsabilidades

• Implement and debug tracking setups.
• Develop and maintain APIs and data collection endpoints.
• Manage tag management systems and improve data quality.

Conocimientos

Web and app tracking implementation

JavaScript development

API development

Data analysis

Debugging skills

SQL proficiency

Herramientas

Google Analytics 4

Tag Management Systems (TMS)

BigQuery

Descripción del empleo

READ BEFORE YOU APPLY

This role is strictly technical. It is not suitable for candidates with a purely functional, marketing or project management background. Hands‑on experience in tracking implementation, JavaScript, server‑side tracking and data querying is required.

Company Description

Uptimal is an independent consulting firm with expertise in Data, Engineering, Digital Marketing, Analytics and MarTech. We leverage data‑driven insights to help businesses achieve accelerated growth. Our tailored marketing and analytics solutions deliver measurable impact and value, supporting organizations in making informed, strategic decisions. By combining innovative technology and expert knowledge, Uptimal aims to empower businesses to reach their full potential.

Role Description

This is a full‑time remote role for a Tracking Specialist based in Spain. The role focuses on the technical implementation, maintenance, and optimisation of tracking and measurement systems across web and mobile applications.

The Tracking Specialist is responsible for designing and deploying client‑side and server‑side tracking architectures, ensuring accurate, scalable and compliant data collection. The role works closely with product, marketing and data teams to translate measurement requirements into robust technical implementations.

Day‑to‑day responsibilities include

• implementing and debugging tracking setups
• developing and maintaining APIs and data collection endpoints
• managing tag management systems and continuously improving data quality, reliability, and performance

Qualifications

• Strong expertise in web and app tracking implementation, including event modeling and data layer design.
• Proven experience with server‑side tracking setups, such as server‑side Google Tag Manager or custom server‑side collection architectures.
• Excellent JavaScript development skills, with a focus on clean, maintainable, and well‑structured tracking code.
• Experience developing and integrating APIs for event collection, transformation, and delivery to analytics and marketing platforms.
• Hands‑on experience with multiple Tag Management Systems (TMS) and complex tag, trigger, and variable configurations.
• Advanced proficiency in Google Analytics 4, including event schemas, parameters, and validation workflows.
• Strong analytical and debugging skills to validate data accuracy and resolve tracking issues.
• Good command of SQL for querying, validating, and analyzing event‑level data.
• Familiarity with BigQuery for working with large‑scale analytics datasets.
• Experience implementing and configuring Consent Management Platforms (CMP) and ensuring tracking compliance.

Flexibility and Growth

• Flexible work setup: Fully remote role with flexibility around working hours, focused on outcomes and ownership.
• High impact: You will work on tracking architectures that directly influence product decisions, marketing performance and data reliability.
• Growth path: Opportunity to grow into a Lead Tracking role, owning measurement strategy, technical standards and implementation frameworks across multiple clients and platforms.
• Technical development: Exposure to modern tracking stacks including server‑side tracking, BigQuery‑based validation, multi‑TMS environments and privacy‑first measurement practices.
• Continuous learning: Support for upskilling through real‑world projects, internal knowledge sharing and improving how tracking is implemented and validated at scale.