Senior Social Media Manager

Grupo SmartRental; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A dynamic hospitality company in Madrid is seeking a Social Media Manager to lead strategy and content creation for various brands. The successful candidate will manage social media profiles, collaborate cross-functionally, and drive influencer partnerships. With a competitive salary and opportunities for professional growth, this role requires 5+ years of experience in lifestyle or hospitality social media management, alongside strong bilingual communication skills.

Servicios

Competitive salary

Professional development opportunities

Discounts on hotels and restaurants

Flexible compensation plan

Health insurance

23 days of vacation

Formación

• 5+ years of proven experience managing social media for lifestyle, travel, or hospitality brands.
• Strong strategic mindset with hands-on content creation experience.
• Deep understanding of digital culture and social media trends.

Responsabilidades

• Define and execute the global social media strategy.
• Oversee the creation of high-quality content.
• Manage day-to-day operations of brand profiles across platforms.
• Lead influencer collaborations and brand partnerships.

Conocimientos

Social media strategy

Content creation

Data-driven decision making

Community management

Leadership

Bilingual in English and Spanish

Herramientas

Adobe Creative Suite

CapCut

Canva

Descripción del empleo

Join our SmartRental team!

SmartRental Group , is a young company with great dynamism, dedicated to the operation and management of properties for the tourism and catering sector.

Our vision is to be the European leader in the market, providing diverse solutions and adapted to all accommodation needs.

With more than 15 years of experience, our activity focuses on hotels, apartments, hostels, student residences and luxury residences for the elderly.

Our portfolio has brands such as SmartRental Collection, Akeah, Malacuna, Live It, Suio, Evoca and Lemonade, covering various vertical markets in the Living and Hospitality sector.

What will you do?

Strategic Leadership

• Define and execute the global social media strategy for SmartRental Group and its portfolio of brands.
• Align social media initiatives with business goals, brand positioning, and marketing campaigns.
• Identify growth opportunities, new formats, and emerging platforms to keep the brand ahead of digital trends.
• Develop guidelines and frameworks to ensure consistent brand storytelling across all markets.

Content & Creative Direction

• Oversee the creation of high-quality, trend-driven content (photo, video, motion, and copy) that elevates brand perception.
• Manage the editorial calendar, ensuring strategic balance between brand, commercial, and community content.
• Lead the conceptualization of creative campaigns in collaboration with design, brand, and PR teams.
• Supervise video production and editing processes using tools like CapCut, Adobe Premiere, or similar.

Community & Platform Management

• Oversee the day-to-day management of brand profiles (Instagram, TikTok, Facebook, LinkedIn, YouTube, and others).
• Ensure consistent tone of voice, visual identity, and messaging across platforms.
• Drive engagement through proactive community management and storytelling.

Performance & Insights

• Define KPIs and measure the impact of social strategies on awareness, engagement, and conversion.
• Produce monthly performance reports and actionable insights to optimize content and campaigns.
• Use data and analytics to guide decision‑making and improve ROI.

Partnerships & Influencer Marketing

• Lead influencer collaborations and brand partnerships, ensuring authentic and value‑driven relationships.
• Negotiate and manage deliverables with external partners and agencies.

Cross‑Functional Collaboration

• Work closely with the Brand Strategy, Performance, PR, and Design teams to ensure a cohesive communication approach.
• Support product launches, events, and brand activations with tailored social media strategies.

What do we look for?

• 5+ years of proven experience managing and growing social media for lifestyle, travel, or hospitality brands.
• Strong strategic mindset with hands‑on experience in content creation and community management.
• Deep understanding of digital culture, social media trends, and platform algorithms.
• Excellent communication skills in English and Spanish (written and spoken).
• Knowledge of content creation tools (Adobe Creative Suite, CapCut, Canva, etc.).
• Data‑driven approach and ability to translate insights into actionable strategies.
• Leadership skills and ability to guide creative teams and external partners.

What do we offer?

• 🤝 Competitive salary.
• 🚀 Possibility of professional development and growth within an expanding company.
• 🎉 Discounts on our hotels, restaurants, and events. Additionally, we also offer discounts in multiple sectors through the Corporate Benefits platform.
• 💲 Flexible compensation plan for meal vouchers, daycare, and transportation through Pluxee.
• 🕒 Intensive work schedule in July and August, with rotating shifts if operations allow.
• 🩺 Health insurance available through a flexible compensation plan.
• 🏖️ 23 days of vacation.