Senior Lifecycle Marketing Manager

Confidential; Castalla; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading marketing firm in Spain is seeking a Senior Lifecycle Marketing Manager to own the strategy and execution of lifecycle marketing programs. Responsibilities include designing multi-channel journeys and nurturing programs, optimizing lead scoring, and collaborating cross-functionally with various teams to enhance customer journeys. The ideal candidate has 3–5 years of relevant experience and is fluent in English, with additional European languages valued.

Formación

• 3–5 years of experience in Lifecycle / CRM / Retention Marketing, ideally within SaaS or travel tech.
• Proven track record in designing and executing multi-channel lifecycle programs.
• Strong analytical mindset with experience in A/B testing and data utilization.

Responsabilidades

• Own End-to-End Lifecycle Campaigns.
• Define and execute multi-channel nurture and engagement programs.
• Design and optimize lead scoring frameworks for improved sales alignment.

Conocimientos

Lifecycle Marketing

CRM

Marketing Automation

Data Analysis

Project Management

Communication Skills

Fluent in English

Additional European Languages

Herramientas

HubSpot

Descripción del empleo

Overview

Senior Lifecycle Marketing Manager

As a Senior Lifecycle Marketing Manager, you’ll own the strategy and execution of lifecycle marketing programs, helping to convert prospects into customers, increase conversion rates at different stages of the purchase journey, and provide high-quality experiences throughout the funnel. You’ll design multi-channel journeys, nurture programs, and automated sequences to ensure timely, relevant, and engaging interactions.

Responsibilities and qualifications below describe the role and expectations, keeping language consistent with the original job description.

Qualifications

• 3–5 years of experience in Lifecycle / CRM / Retention Marketing, ideally within SaaS, travel tech.
• Proven track record designing and executing multi-channel lifecycle programs (email, in-app, push, SMS, chat, direct mail).
• Experience defining and implementing lead scoring models in collaboration with Sales and RevOps.
• Skilled in marketing automation platforms (HubSpot is a plus) and CRM best practices.
• Strong analytical mindset: comfortable building segmentation strategies, running A/B tests, and using data to optimize campaigns.
• Excellent project management and communication skills.
• Able to work cross-functionally with product, sales, design, and data teams.
• Creative, customer-obsessed, and results-oriented—balancing innovative campaign ideas with performance-driven execution.
• Fluent in English; additional European languages (Spanish, French, Italian, or Portuguese) are highly valued.

Key Responsibilities

• Own End-to-End Lifecycle Campaigns.
• Define and execute multi-channel nurture and engagement programs across email, in-app, push, SMS, and chat.
• Build and manage automated workflows and sequences tailored to different segments and lifecycle stages.
• Ensure alignment between marketing campaigns and sales enablement flows.
• Lead Scoring & Qualification: Design, implement, and optimize lead scoring frameworks to improve pipeline quality and sales alignment.
• Partner with RevOps and Sales to refine scoring criteria based on data and business priorities.
• Drive Experimentation & Optimization: Develop testing roadmaps (A/B, multivariate, holdout tests) to continuously improve engagement, conversion, and retention.
• Analyze performance metrics (open rates, CTRs, conversion, churn prevention, ARPA uplift) and translate insights into actionable improvements.
• Collaborate Cross-Functionally: Work with Product Marketing on feature adoption campaigns and upsell initiatives. Partner with Sales and RevOps to align nurturing programs with pipeline priorities.
• Reporting & Insights: Build dashboards and regular reporting on lifecycle program performance. Monitor key metrics across lifecycle stages and present actionable insights and recommendations.