Senior Customer Relationship Manager

Reach Capital; A distancia; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

A leading educational technology company is seeking a CRM Manager to enhance user engagement through optimized marketing strategies. Responsibilities include analyzing user behavior, implementing omnichannel communication flows, and monitoring key performance indicators. The ideal candidate will have around 4 years of experience in Marketing Automation, particularly with Braze, and possess strong analytical skills. This position offers a remote-friendly environment with career growth opportunities and various employee perks, including stock options and health insurance.

Servicios

Career development allowance

Remote work options

Stock options

Home office setup allowance

Meal allowances

Flexible compensation

Health insurance

Language classes

Visa sponsorship

Company events

Formación

• Around 4 years of experience in Marketing Automation.
• Familiar with direct marketing and buyer psychology.
• Experience with A/B tests and CRO projects.
• Strong analytical skills and Excel expertise.

Responsabilidades

• Analyze user behavior to maximize conversion rates.
• Implement and optimize omnichannel communication flows.
• Launch campaigns and customer surveys.
• Monitor KPIs and share results with stakeholders.

Conocimientos

Marketing Automation

Braze

Direct marketing concepts

Persuasive copywriting

Buyer psychology

Problem solving

Analytical skills

Microsoft Excel

Descripción del empleo

Lingokids is on a mission to help families raise amazing kids through Playlearning™. Ready to join us on this exciting journey? 🚀

Lingokids is a global leader in educational technology, helping over 185 million families worldwide raise amazing kids through Playlearning™—our unique approach that blends education with play. Our mission is to empower children with modern learning experiences, combining educational subjects with essential life skills to help them grow into confident, conscious, and resilient lifelong learners.

As a CRM Manager, you will have a direct impact on continuous scaling of our app to the families that trust us. You will be responsible foroptimizing the Buyer Journey based on A/B testing and delivering a WOW! Experience through Email, Push Notification and In-app communications.You will be part of a cross-functional and dynamic team where Designers, Data scientists, Software developers and Marketers work together.

If you want to be part of a team that's redefining the future of education, we’d love to hear from you!

What you’ll do

• Analyze user behavior, segment and build strategies to maximise conversion rate from free user to paid customer.

• Define, implement and optimize omnichannel flows in Braze (Email, Push notifications & In-App).

• Set-up, launch and control one-shot campaigns and customer surveys.

• Suggest improvements and experiment with A/B testing for results optimisation.

• Request and manage copies and audiovisual assets to designers and copywriters.

• Monitor KPIs, analyse results and share learning summaries with stakeholders.
  

What you’ll bring

• Have around4 years of experiencein Marketing Automation and have worked with Braze as a personalisation platform.

• Are familiar with concepts from direct marketing, persuasive copywriting, buyer psychology and neuromarketing, and are able to apply them in creative production.

• Have previously created and executed AB tests, Growth or CRO projects.

• Are good at analytics and have a passion for problem solving.

• Are rigorous in working with numbers and expertise in Microsoft Excel.

• Have a passion for applying analytical methodologies to solving business problems.

• Are curious and playful, you are not afraid of tough challenges and confident enough to share your views.

• Enjoy working in a cross-functional team.

• Are polite when reviewing other people's work and take it well when you get feedback on yours, like we are!What you’ll bring

English is a must: We’re a multicultural team providing a service in English, so while certifications aren’t necessary, fluency is essential. As a fully remote company, clear and effective spoken and written communication—especially in asynchronous, long-form formats is key to collaborating successfully.

Life at Lingokids

📚Career Growth: Your growth drives our success! We invest in your development up to €2,000 per year for books and training—so you can keep learning and growing with us.

🏡 Remote-Friendly: Work from where you’re most productive—home or our offices in Madrid—anywhere within a 2-hour difference from Spain (GMT+1). The choice is yours!

📈 Stock Options: Your contribution matters! You'll receive stock options, giving you the opportunity to own part of the company and share in its success.

🖥Home Office Setup: Create your ideal workspace with a €400 allowance for setup and €35/month for remote work expenses—because comfort fuels creativity!

🍲Meal Allowances: Get €60/month on your Cobee card to enjoy meals at restaurants or food delivery—good food makes everything better!

💳Flexible Compensation: Manage your Cobee, integrating them directly into your payroll.

🩺Health Insurance: Access private health coverage at exclusive rates through Adeslas, seamlessly deducted from your payroll—quality care made simple.

💬Language Lessons: Learning never stops! Enjoy free language classes in Spanish and English, to sharpen your skills and stay connected in a global team.

🌍Visa Sponsorship: If you need a visa to work in the EU, we’ll handle the process and cover the costs to make your transition seamless.

🎉 Company events: Yes! We’re a fully remote team spread across different countries, but we love getting together from time to time in different corners of Spain, for team gatherings and recharging at our amazing off-sites!

Passion matters more than perfection

Didn’t check every box for this role? No worries! We’re looking for passionate, driven individuals who believe in our mission. If that sounds like you, we’d still love to hear from you!

Diversity, Equity, and Inclusion

At Lingokids, diversity isn’t just a checkbox—it’s at the heart of everything we do. Just like we teach kids to embrace differences, we celebrate them in our team, knowing that the best ideas come from unique perspectives. We’re all about creating a space where everyone feels valued, heard, and empowered to be their authentic selves. No matter your background, identity, or story, if you’re passionate about making a difference in education, we want you here.