Senior Communications Manager Food Ventures, New Revenues Streams and Intl' Commercial

PepsiCo Deutschland GmbH; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading global food and beverage company seeks a Communications Senior Manager in Barcelona. This role focuses on shaping narratives around food ventures and executing communication strategies to enhance brand perceptions. The ideal candidate should possess over 8 years of experience in corporate communications, exceptional writing skills, and a passion for storytelling around food. Responsibilities include collaborating with media partners, advising senior leadership, and managing stakeholder engagements. This position offers a unique opportunity in a purpose-driven environment.

Formación

• 8+ years of experience in corporate communications, brand comms/brand PR, or related fields.
• Proven track record in developing and executing strategic communication plans.
• Experience working in matrixed organizations and managing multiple stakeholders.

Responsabilidades

• Lead the development of a communications strategy focusing on food storytelling.
• Execute external communication campaigns elevating brand awareness.
• Shape narratives that shift brand perceptions toward health-forward positioning.

Conocimientos

Strategic storytelling

Exceptional writing

Editing skills

Stakeholder management

Descripción del empleo

Overview

The Communications Senior Manager will play a pivotal role in shaping and amplifying the narrative around PepsiCo’s food ventures and future growth, focusing mostly on foods, meals and experiences’ storytelling. This role is responsible for crafting compelling comms strategy, external narratives and communications that inspire, inform, and engage key opinion leaders and the informed general public audiences. These narratives will also fuel internal communications across the organization. The ideal candidate is a strategic storyteller passionate about food, brand transformation, and purpose-driven messaging, with a proven track record in brand communications.

Responsibilities

External Communications

• Lead the development of a communications strategy that highlights PepsiCo’s culinary ventures and commercial impact, with a strong emphasis (≈85%) on food storytelling — showcasing our commitment to real food, culinary innovation, strategic partnerships, and creating meaningful connections across cultures and consumption occasions.
• Execute external communication campaigns that elevate awareness of how we imagine and deliver opportunities and partnerships that transform how and where food is served, bringing PepsiCo closer to consumers at every moment and occasion.
• Shape narratives that shift brand perceptions from ultra-processed foods (UPF) toward a more authentic, health‑forward positioning.
• Collaborate with PR agencies, media partners, and influencers to amplify key messages and drive impactful earned media coverage.

Strategic Alignment & Stakeholder Engagement

• Advise senior leadership on communications strategy, providing guidance on messaging, tone, and positioning.
• Drive alignment between FoodCo and Global Communications, ensuring consistency across strategies and initiatives.
• Monitor industry trends and public sentiment to proactively manage reputation and uncover storytelling opportunities.

Qualifications

• 8+ years of experience in corporate communications, brand comms/brand PR, or related fields.
• Proven track record of developing and executing strategic communication plans.
• Exceptional writing, editing, and storytelling skills.
• Experience working in matrixed organizations and managing multiple stakeholders.
• Passion for food, sustainability, consumer experiences, and purpose-driven brand transformation.