Q138 Inicio Inmediato Aftersales Marketing Manager

OMODA; Madrid; Presencial; EUR 40.000 - 55.000; Jornada completa

Descripción de la vacante

A leading automotive company seeks a Marketing Aftersales Manager to enhance customer experience through strategic marketing initiatives. The ideal candidate will have a strong background in aftersales marketing within the automotive sector and significant experience in CRM and marketing tools.

Formación

• Over 4 years of experience in Marketing Aftersales within the automotive sector.
• Proficiency in CRM and marketing automation tools.
• Advanced skills in Excel and PowerPoint.

Responsabilidades

• Design and implement aftersales marketing strategies.
• Plan and execute omnichannel campaigns targeting dealers and customers.
• Analyze performance metrics and optimize marketing effectiveness.

Conocimientos

CRM platforms proficiency

Marketing automation tools proficiency

Analytical skills

Advanced Excel skills

Advanced PowerPoint skills

Educación

Bachelor's degree in marketing, commercial management, economics, automotive engineering, or machinery engineering

Herramientas

Salesforce

HubSpot

Mailchimp

Pardot

Google Analytics

Power BI

Descripción del empleo

About the Company

Omoda Motors

Omoda Motors is a new brand built by Chery Group, a leading Chinese automobile company. Omoda & Jaecoo operate independently from other brands within the Chery Group. Its business scope includes R&D, production, and sales of passenger cars.

About the Role

We are seeking a strategically minded individual who will contribute to service excellence and deliver a standout customer experience through campaigns and initiatives that enhance the visibility of O&J;'s Aftersales strategy.

Responsibilities

1. Design and implement aftersales marketing strategies to increase visibility, brand awareness, and positioning of O&J;'s aftersales services in the automotive market.
2. Plan and execute omnichannel campaigns targeting both dealers and end customers, utilizing digital and traditional channels such as email marketing, social media, CRM, direct marketing, and in-person events.
3. Analyze performance metrics, customer behavior, and market trends to optimize campaigns and improve marketing effectiveness.
4. Manage the aftersales marketing budget efficiently, ensuring alignment with strategic goals and ROI.
5. Coordinate department-specific events and collaborate with other company departments to organize events for the dealer network and customers.
6. Work closely with the Spare Parts Manager to align marketing initiatives with departmental goals.
7. Identify growth opportunities, manage strategic suppliers, and lead initiatives to drive innovation and added value in the aftersales experience.
8. Oversee the development and follow-up of the budget and monitor the P&L performance of the aftersales marketing area.

Qualifications

• Bachelor's degree or higher in marketing, commercial management, economics, automotive engineering, or machinery engineering.
• Over 4 years of experience in Marketing Aftersales within the automotive sector.
• Proficiency in CRM platforms (e.g., Salesforce, HubSpot), marketing automation tools (e.g., Mailchimp, Pardot), and analytics tools (e.g., Google Analytics, Power BI).
• Advanced skills in Excel and PowerPoint.
• English as the working language.

Equal Opportunity Statement

We are committed to fostering a diverse and inclusive workplace. Your personal data will be processed based on your consent for managing your application, transferred to our parent company in China, and kept for 2 years. You can exercise your data rights by contacting us via email. You also have the right to lodge a complaint with the Spanish Data Protection Agency if necessary.

Original job posting available at: Kit Empleo