Performance and Marketing Manager

Impress; Carballedo; Presencial; EUR 45.000 - 70.000; Jornada completa

Descripción de la vacante

Una empresa innovadora en tecnología sanitaria busca un/a Director/a de Marketing en Barcelona. La persona seleccionada será responsable de dirigir todas las actividades de marketing en uno de nuestros mercados europeos clave. Se requiere experiencia en campañas de Meta y TikTok, y un fuerte conocimiento de al menos un mercado europeo. Se ofrece un paquete de compensación atractivo y un entorno de trabajo colaborativo con un equipo internacional diverso.

Servicios

Paquete de compensación atractivo

Beneficios en tratamientos y productos

Café y frutas frescas cada mañana

Formación

• Experiencia demostrable en un rol similar en start-ups de gran escala, idealmente en el sector de tecnología sanitaria.
• Conocimiento sólido de al menos un mercado europeo (Alemania, Países Bajos o país relevante).
• Mentalidad creativa y analítica.

Responsabilidades

• Dirigir todas las actividades de marketing y creativas para uno de nuestros mercados clave en Europa.
• Localizar y desplegar iniciativas y campañas de marketing.
• Atender todas las operaciones de marketing en el país, digitalizando la experiencia ortodóntica.
• Aumentar la conversión de tráfico y los ingresos mediante actividades de marketing.

Conocimientos

Gestión de campañas de Meta y TikTok

Análisis de mercado

Comunicación efectiva

Capacidad de implementación de técnicas de marketing

Descripción del empleo

We are Impress. We believe everyone deserves a smile they’ll love.

Por favor, lea detenidamente la información de esta oferta de empleo para entender exactamente qué se espera de los posibles candidatos.

We are the largest chain of ortho clinics with fully digital processes. We have revolutionized the invisible orthodontic sector with the best team of professionals specialized in making people smile and using the latest technology for the diagnosis, treatment, and follow-up of all cases.

Our business model, a true combination of medical expertise and digitalization has been recognized in the top fastest-growing Health-Tech companies by Forbes and we are currently listed as a LinkedIn Top 10 start-up!

Born in Barcelona in 2019, we’ve grown to pioneer leading care, flagship clinics and state-of-the-art tech across 10 countries and we are expanding fast! Our aim is to improve people’s health and quality of life across the globe.

We’re looking for a hardworking, hands‑on and dynamic Performance and Marketing Manager based in Barcelona to drive all Impress marketing activities for one of our key European markets.

Responsibilities

Drive all Impress marketing and creative activities for one of our key European markets.

Localise & deploy marketing initiatives & campaigns.

Take care of all marketing operations across the country, with the mission to digitalize the orthodontic experience for patients.

Ensure maximum traffic conversion & drive revenue by increasing sales through marketing activities while reducing CAC.

Stay on top of health‑tech market trends and support market research efforts where required.

Localise, develop and coordinate promotional campaigns and other marketing efforts across all channels (digital, press, TV, social, etc.).

Collaborate with the PR / influencers team to build our community online.

Prepare daily, weekly, monthly, quarterly reports on performance.

What you need to be successful

Proven experience in a similar role, in a large scale start-up, ideally within the health‑tech sector.

Strong knowledge of at least one European market (Germany, Netherlands, or another relevant country).

• Solid hands‑on experience running Meta and TikTok Ads, with a strong track record of managing and optimizing campaigns end‑to‑end;

Ability to implement marketing techniques over all digital and non‑digital channels.

Both creative and analytical mindset.

Roll‑Up‑The‑Sleeves Style : You enjoy an entrepreneurial atmosphere that requires you take ownership of the initiatives and to be comfortable in an environment with lean staffing.

Strong written and verbal communications skills, you know how to communicate effectively to a wide variety of audiences.

Fluent in English and ideally at least another European language.

What we offer

Opportunity to grow in an innovative company and Top International Scale Up.

Attractive Compensation package.

Benefits with our treatments, aligners, and products.

Collaborative work environment and positive culture.

International and diverse teams.

Coffee and fresh fruit every morning

Join our team and contribute to the financial success of our organization!

At Impress we cultivate a culture of inclusion and diversity. We celebrate our employees’ individual strengths, views, and experiences and we encourage all candidates to apply, without regard to race, color, religion, gender identity, sexual orientation, age, national origin, disability, or any other factor.

Our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better results.