(O666) Omnichannel Campaign Manager

en Hogarth Worldwide; Madrid; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading global content experience company in Madrid is seeking an Omnichannel Campaign Manager with over 5 years of marketing experience. The candidate will lead the execution of marketing campaigns that align with brand objectives and optimize user journeys. If you have a strong background in Salesforce Marketing Cloud and digital marketing, apply now to join a dynamic team focused on delivering results.

Formación

• 5+ years of experience in marketing campaign execution.
• Hands-on experience with Salesforce Marketing Cloud.
• Strong knowledge of digital marketing and campaign analytics.

Responsabilidades

• Lead the execution of omnichannel campaigns aligned with brand objectives.
• Act as the main point of contact for clients and internal teams.
• Design and maintain campaign blueprints using data-driven insights.

Conocimientos

marketing campaign execution

Salesforce Marketing Cloud

digital marketing

audience segmentation

campaign analytics

Herramientas

Salesforce Marketing Cloud

Descripción del empleo

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative,



production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

Responsibilities

- Lead the execution of omnichannel campaigns, aligning brand and country objectives with digital marketing strategies.




- Act as the main point of contact for the client, building trust and managing communication across internal and external teams.
- Design and maintain campaign blueprints, using data-driven insights to enhance the customer experience.
- Coordinate workshops with brand teams to drive adoption of omnichannel campaigns.
- Define test plans and collaborate on monitoring campaign performance and effectiveness.
- Optimize user journeys in collaboration with brand and country teams.
- Manage timelines, deliverables, dependencies, and scope changes across projects.
- Oversee execution quality against industry standards and propose continuous improvements.
- Develop key customer experience metrics and KPIs for executive-level reporting.

Requirements:

- +5 years of experience in marketing campaign execution (nurturing, drip, etc.).




- Hands-on experience with Salesforce Marketing Cloud (SFMC).
- Strong knowledge of digital marketing, audience segmentation, and campaign analytics.
- Experience in journey mapping and orchestration of multichannel campaigns.
- Ability to manage multiple projects simultaneously under tight deadlines.
- Certifications in Salesforce Marketing Cloud Specialist and Administrator (Consultant is a plus).
- Experience analyzing customer metrics, ROI, and campaign effectiveness.
- Knowledge of the pharmaceutical sector and its digital channels.
- Data-driven mindset with experience in scoring models (RFM or others).

Our Hogarth Values:

Hands on
No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time.



It's how we deliver real results without cutting corners.

Honesty
We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It’s not always easy but it’s always worth it.

Heart & Soul
We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough” ––because we care deeply about our craft, and we’re always chasing better. We love what we do, and it shows.

Happy Family
Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.

Hungry
Curiosity keeps us hungry. We question, experiment,



and always seek out what's next. We never settle, and we never stop learning.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please contact [e-mail] if you need the job advert or form in another format.

Data

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