Martech Strategist

dentsu; Baracaldo; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading digital global company in Baracaldo is seeking a Martech Strategist to enhance their martech stack. You will design marketing solutions, create strategic roadmaps, and work closely with clients to improve their customer experiences. The ideal candidate should have expertise in marketing technology and a passion for driving innovation. This position offers a permanent contract and a flexible schedule.

Servicios

Permanent contract

Flexible Schedule

Trainings & Certifications

Home Office

Flexible retribution

Health insurance

Formación

• Minimum 2 years' experience in MarTech/Adtech consultancy.
• Experience with Campaign, CRM, and Direct Marketing.
• Understanding of digital advertising.

Responsabilidades

• Design marketing and technology solutions for clients.
• Create roadmaps for improving martech capabilities.
• Map business needs with client capabilities.

Conocimientos

Collaboration and communication

Problem-solving

Marketing Technology understanding

Campaign/CRM/Direct Marketing

Herramientas

Customer Data Platforms

Marketing Automation Tools

AI tools

Web Analytics

Descripción del empleo

Overview

Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation is looking for a Martech Strategist to grow our martech stack practice, who is passionate about shifting boundaries of marketing and technology with a holistic approach and special focus on customer experience management, marketing automation, personalization and IA with cutting edge technology and suppliers.

This role should integrate strategic thinking, problem-solving skills and cross-functional collaboration to execute on marketing strategy, drive innovation and business results. Moreover, it must understand not only the practical applications of the marketing craft but the technology we now use to make it happen.

Success in this role will utilize past experience to analyze business needs, partner with Omega business development, operations and tech teams, to design evolutive roadmaps to improve Customer Experience maturity for Omega CRM current and potential clients, with a consultancy and pre-sales approach.

Responsibilities

• Design, advice and pre-sales of marketing and technology solutions to help OmegaCRM clients evolve in their digital maturity and relationship with their clients.
• Design of an evolutionary roadmap to improve martech capabilities with business improvement objectives, combining the development of client capabilities with the implementation of marketing tools.
• Participation in collaboration proposals with potential clients focusing on the design of solutions from a technical point of view and with a focus on business.
• Act as a business analyst to map business needs (KPIs) with development of client capabilities, both through services and implementation projects of martech tools.
• Participation in projects: detailed definition of customer experience improvement strategies with a focus on improving the relationship with consumers in their complete life cycle.
• Research and recommend new marketing technology products. Potentially overseeing training of marketing software and customer adoption
• Guarantee Integration of marketing technology products with non-marketing systems
• Train and support marketing technology products.
• Understanding of marketing technology products integrations and building blocks.
• Accompanying marketing corporate team to demos and client locations.
• Delivering presentations and performing product demonstrations.
• Research market trends and associated technologies to identify the most impactful opportunities and trendy topics.

Knowledge & Skills

• Strong collaboration and communication skills while working with SME's, C-Levels, PMO and business users/ stakeholders to drive business analysis/user requirements.
• Minimum 2 years' experience specifying MarTech/Adtech business development, Consultancy focused. Skilled at translating technology into solutions that solve business problems.
• Understanding of Customer Data Platforms, Marketing Automation Tools, AI tools, Web Analytics, Advertising platforms, etc.
• Strong experience in Campaign/CRM/Direct Marketing, preferably within an agency or consultancy
• Previous experience within digital advertising.

Will be a plus

• Email marketing, Lead generation and Database management, Paid Media and Customer Segmentation.
• Experience with supporting multiple implementation work-streams simultaneously. Self-motivated, creative person with analytical, problem-solving, organizational, and interpersonal skills and the ability to adapt quickly to shifting priorities
• Great negotiation, persuasion, and problem-solving skills.
• Exceptional organizational and time management skills.
• Passionate technologist and Innovative visionary

WHAT DO WE OFFER

• Permanent contract.
• Flexible Schedule. We make it easy. Balance your professional and personal life.
• Trainings & Certifications. Improve your skills and get the official certificate from our main partners.
• Home Office.
• Flexible retribution (public transport ticket, Ticket restaurant, …).
• Health insurance.
• OMEGA in action. Our commitment to a better society is not just an intention.

About us

We are a digital global company whose mission is to accelerate the business experience (BX) of its customers. In concrete terms, our 360 solutions allow business transformation and acceleration by means of technology and data applied to Customer #OmnichannelExperiences in fields such as #CustomerServices, #eCommerce, #Analytics or #Marketing. We target companies from different fields such as: #Retail, , #Manufacturing but also #Education, #NonProfit, #NGO etc. We are one of the top 3 partners of #Salesforce in Europe. Our team is composed of more than 580 people of 24 nationalities based in Spain and France, who have wide knowledge and experience that understands business processes and technology while enjoying what it does. Key to our success is the knowledge of our people. We are an innovation and Outstanding Knowledge award-winning, Salesforce Consulting Partner. Our priority is the well-being of the team. We foster a collaborative culture, involved and supported by our company values: #Talent, #flexibility, #commitment and #innovation. We bring them to everything we do. #TogetherWeGrow