Marketing Intelligence Analyst (F/M/D)

MYTHERESA; Barcelona; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A global fashion retailer based in Barcelona is seeking a Marketing Intelligence Analyst to analyze customer behavior and optimize marketing strategies. The ideal candidate will have a Master's degree and 3+ years of experience in a marketing analytics role. Proficiency in SQL and Python, along with tools like Tableau and Power BI, is essential. This role includes benefits such as flexible health and wellness programs, and extensive holiday allowances.

Servicios

Up to 32 days of holiday

Mobile office options

Language & e-learning courses

Staff discount

Flexible remuneration benefits

Private health insurance

Access to LinkedIn Learning

Formación

• Master's degree in business informatics, mathematics, data science, or economics/business administration.
• 3+ years of experience in a Marketing Analytical role, ideally in e-commerce.
• Experience with handling large datasets and deriving insights.
• Proficiency in handling SQL and Python with ETL workflows.
• Good knowledge of reporting tools.

Responsabilidades

• Analyze customer journey behavior for online marketing campaigns.
• Develop and implement marketing attribution methodologies.
• Build and maintain data models, dashboards, and automated reports.
• Partner with data engineering to improve data pipelines.
• Ensure accuracy and reliability of data.

Conocimientos

SQL

Python

Attribution modeling

Data analysis

Data visualization

Business English

Educación

Master's degree in relevant field

Herramientas

Tableau

Power BI

Descripción del empleo

To support our team we are searching for a Marketing Intelligence Analyst (f/m/d) to be based in our Barcelona office.

WHAT YOU WILL DO:

• Analyze customer journey behavior and generate findings into online marketing campaigns
• Development and implementation of marketing attribution methodologies to accurately measure marketing channel contribution
• Build and maintain data models, dashboards and automated reports to measure performance across channels such as SEA, SEO, Affiliate, Email, Performance Display
• Partner with the data engineering team to improve data pipelines and ensure seamless integration of new data sources
• Ensure accuracy, consistency, and reliability of data
• Continuous optimization, monitoring, and quality checkups of already existing processes and daily business

WHO YOU ARE:

• Master's degree in (business) informatics, mathematics, data science, economics/business administration, or another relevant field
• 3 years+ work experience within a Marketing Analytical role, ideally within an e-commerce environment
• Proven expertise in handling large datasets, attribution modeling, and deriving business-critical insights
• Advanced proficiency in SQL and Python and with ETL workflows
• Good knowledge of reporting tools e.g. Tableau/Power BI
• Strategic thinker with strong business acumen and the ability to connect data to broader commercial objectives
• Result driven and high standards in quality and precision
• You are a passionate, committed team player with a high degree of personal initiative
• Fluent in Business English

WHAT WE OFFER

• Up to 32 days of holiday, depending on the length of service, starting with 28 days (excluding public holidays and weekends)
• Mobile office with up to 20% of your total contracted hours (job and position permitting)
• 10 days/year of mobile office abroad in EU-countries (job and position permitting)
• Language & e-learning courses
• Staff discount of up to 30%
• Flexible remuneration benefits (ticket restaurant, ticket transport and ticket child care (guardería))
• Discounted membership for selected sports platforms & gyms
• Private health insurance
• Access to LinkedIn Learning
• Individual support on mental health & well-being
• Social Day
• Employee Share Purchase Plan