Key Account Manager

Publicis Groupe Holdings B.V; Madrid; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading global communications firm is hiring a Key Account Manager in Madrid to drive media strategy and performance for major clients. Candidates should have over 5 years of experience in digital media management, with a strong background in biddable channels like Search and Social Media. Duties include strategic planning, budget management, and performance analysis. The role requires exceptional analytical skills and the ability to cultivate long-term client relationships. Join us to further grow your career with flexible benefits and a dynamic working environment.

Servicios

Flexible Benefits (Coverflex)

Growth Opportunities

Free Online Training

Partner Certifications

Work from anywhere

Attractive holidays package

Work-Life Balance

Well-being programs

Formación

• 5+ years of experience in managing digital media accounts.
• Strong working knowledge of media buying strategies.
• Proven experience with advanced analytics tools.

Responsabilidades

• Develop and own comprehensive media strategies focused on biddable channels.
• Manage large-scale budgets ensuring ROI maximization.
• Coordinate campaign delivery quality and timelines.
• Conduct high-level performance analysis and optimization.

Conocimientos

Strategic media planning

Biddable Channels expertise

Analytical capabilities

Client relationship management

Educación

Bachelor’s Degree in Marketing, Advertising, Business, or Economics

Herramientas

Google Ads

Google Analytics

Adobe Analytics

Looker

PowerBI

Descripción del empleo

Publicis Groupe, the world's largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for on this role? Keep reading!

Overview

We are looking for a highly motivated and client-centric Key Account Manager with proven experience in strategic media planning, strong analytical capabilities, and deep expertise in Biddable Channels (Search, Social Media, and Programmatic). This pivotal role involves owning the media strategy and performance narrative for a global client, with a primary focus on leading and coordinating the execution across English-speaking markets. The ideal candidate will translate client business goals into actionable, data-driven media strategies and manage senior relationships both internally and externally.

Responsibilities

1. Develop & Own Strategic Media Plans (Biddable Focus):

• Strategic Biddable Planning: Lead the development, presentation, and ownership of comprehensive media strategies, with a specialist focus on biddable channels (Programmatic, Social Media, and Search), ensuring plans align with the client’s core business objectives and growth ambitions.
• Budget Management and Forecasting: Oversee overall media investment allocation, managing large-scale budgets across markets and ensuring accurate forecasting and tracking of expenditure to maximize return on investment (ROI).
• English-Speaking Market Leadership: Establish and enforce a clear governance model to ensure consistency and coherence of the global media strategy across key English-speaking market activations, balancing global efficiencies with local relevance.

2. Active Activation & Delivery Coordination:

• Delivery Oversight & Quality Assurance: Play a highly active role in coordinating with Activation teams to ensure all campaign deliveries (including setup, trafficking, and launch) are executed with the required quality and on schedule (Time-to-Market).
• Planning & Reporting Guidance: Provide clear direction on planning requirements, standardized templates, and reporting needs, ensuring that all data inputs and outputs align with the global measurement framework and client expectations.
• Operational Efficiency Champion: Serve as the link between strategy and execution, proactively identifying and removing roadblocks for activation teams to ensure seamless and efficient media deployment.

3. Conduct Performance Analysis & Optimization:

• Data-Driven Performance Oversight: Conduct high-level performance analysis, synthesizing complex data from various biddable platforms (e.g., Google Ads, Meta, DSPs) into clear, executive-level insights and recommendations.
• Driving Optimization & Efficiency: Proactively identify opportunities for media optimization, particularly within the biddable ecosystem, to continually improve key performance indicators (KPIs) and drive measurable media efficiencies.
• Reporting Narrative Ownership: Own the narrative of all performance reporting, clearly articulating campaign success, challenges, and actionable next steps to senior client leadership.

4. Lead Client & Internal Stakeholder Management:

• Senior Client Relationship Management: Serve as the primary strategic contact for senior clients, building deep trust and fostering a partnership approach by anticipating needs and providing proactive, high-value consultancy.
• Internal Stakeholder Leadership: Effectively lead and coordinate cross-functional internal teams (Activation, Planning, Data/Analytics, Creative) to ensure seamless execution and delivery of the media strategy on time and within budget.
• Issue Resolution & Risk Mitigation: Act as the escalation point for major campaign issues, promptly resolving conflicts and mitigating risks to campaign performance and client satisfaction.
• Cross-Market Knowledge Sharing: Facilitate regular knowledge sharing sessions across the client's different markets to scale best practices and accelerate innovation globally.

Qualifications

• Desirable Bachelor’s Degree in Marketing, Advertising, Business, Economics, or related fields, coupled with 5+ years of experience in planning, managing, and optimizing multi-market digital media accounts (agency experience strongly preferred).
• Demonstrated deep expertise in Biddable Channels: Strong working knowledge of Search, Social Media, and Programmatic media buying and strategy.
• Proven experience using advanced campaign management tools, analytics platforms (e.g., Google Analytics, Adobe Analytics), and data visualization tools (e.g., Looker, PowerBI).
• Exceptional analytical and critical thinking skills, with the ability to interpret performance data and financial metrics to formulate strategic business recommendations.
• Strong presentation and communication skills, capable of influencing senior-level clients and stakeholders.

We think you’re awesome if you:

• Language: Fluent, near-native level of English (written and verbal) is mandatory for coordinating and leading core English-speaking markets.
• Proactive Leadership: Demonstrate a history of initiating strategic projects and leading teams without direct authority.
• Attention to Detail: Are highly meticulous and rigorous in financial and performance oversight to ensure accuracy and client trust.

Why join us? Because we offer reasons such as:

• 🌟Flexible Benefits (Coverflex):Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• 🚀Growth Opportunities:You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• 📚Free Online Training:You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• 🥇Partner Certifications:You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• 🌍Work from anywhere:Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• 🎉Attractive holidays packageincluding your birthday & Advertising Day off plus some additional days off. Rest is also important!
• ✨Work-Life Balance:Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
• 🧘🏻♂️Well-being:We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.