Head of Product Marketing & Strategy

Empresa Confidencial; Madrid; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading security solutions firm in Madrid is looking for a Product Marketing & Strategy Manager to lead product marketing functions and drive strategic positioning. The role involves designing go-to-market strategies, conducting market research, and creating impactful content for technical audiences. Candidates should have a solid understanding of electronic security solutions and strong collaboration skills. This position offers a dynamic working environment focused on innovation.

Formación

• Solid understanding of electronic security solutions.
• Ability to translate complex technical products into clear value for non-technical audiences.
• Data-driven mindset with proven experience in measuring engagement and content effectiveness.

Responsabilidades

• Design and execute comprehensive GTM plans for product launches.
• Conduct ongoing competitive analysis and market research.
• Create and maintain sales collateral such as one-pagers and presentations.
• Develop clear product messaging tailored to target segments.
• Lead the creation of impactful content for technical audiences.
• Define and track KPIs to optimize campaigns.

Conocimientos

Understanding of electronic security solutions

Ability to translate complex technical products

Product marketing and GTM strategy development

Identifying competitive differentiation

Benchmarking product capabilities

Data-driven mindset

Collaboration skills

Coordinating product launches

Experience in fast-paced environments

Descripción del empleo

Overview

We are a multinational enterprise specialized in the security industry, with a strong focus on Access Control Systems, Video Surveillance, and a wide range of cutting-edge security solutions.

We are seeking a Product Marketing & Strategy Manager to lead our product marketing function and drive strategic positioning. In this role, you will design and execute go-to-market strategies, create impactful technical content (white papers, tutorials, videos), and maintain a continuous feedback loop with pilot customers and our community.

What You Will Be Doing

Go-to-Market Strategy

• Design and execute comprehensive GTM plans for product and feature launches, including messaging and ecosystem partner alignment.

Competitive & Market Insights

• Conduct ongoing competitive analysis, market research, and end-user studies to inform positioning, feature prioritization, and technical content strategy.

Sales Enablement

• Create and maintain up-to-date sales collateral such as one-pagers, datasheets, and industry-specific presentations.

Messaging & Positioning

• Develop clear, differentiated product messaging tailored to each target segment, ensuring consistency across all channels.

Educational Resources

• Lead the creation of impactful, developer-focused content (videos, tutorials, white papers, implementation guides, sample code, case studies) that highlight our value proposition for technical decision-makers.

Metrics & Reporting

• Define, track, and report on KPIs including developer sign-ups, integrations, MQLs, conversion rates, documentation usage, adoption, churn, and community growth to continuously optimize campaigns.

What We Look For in You

• Solid understanding of electronic security solutions.
• Ability to translate complex technical products into clear value for non-technical audiences.
• Strong foundation in product marketing and GTM strategy development.
• Experience in identifying and articulating competitive differentiation.
• Skilled in benchmarking product capabilities against competitors.
• Data-driven mindset with proven experience in measuring engagement and content effectiveness.
• Strong collaboration skills across engineering, product, marketing, and communications teams.
• Ability to coordinate complex, cross-functional product launches.
• Experience working in fast-paced, technology-driven environments.