Head of Digital Content & Social Media - Hospitality firm

Michael Page; Madrid; Híbrido; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

An established industry player in the wellness and luxury sector is on the lookout for a talented social media specialist. This role involves creating and managing content strategies that resonate with diverse audiences while ensuring brand consistency across all platforms. The ideal candidate will leverage their extensive experience to drive engagement and monitor trends, contributing to the company's digital marketing initiatives. With a focus on creativity and analytics, you will play a crucial role in enhancing the company's online presence and achieving measurable goals. Join a dynamic team that values innovation and collaboration.

Servicios

10% bonus

1 day of remote work per week

Formación

• 5+ years of experience in social media management.
• Strong skills in content creation and digital marketing strategies.

Responsabilidades

• Establish content calendars for campaigns across digital channels.
• Create engaging content aligned with brand standards.

Conocimientos

Social Media Management

Content Creation

Digital Marketing

Fluency in English

Herramientas

Digital Analytics Tools

Descripción del empleo

Job Description

Global Spanish company within the wellness, hospitality, and luxury sector is seeking a social media specialist.

Requirements:

• At least 5 years of experience in social media
• Fluency in English

Main Responsibilities:

1. Establishing a content calendar for short and long-term campaigns across various digital channels.
2. Creating engaging content that aligns with company objectives and brand standards.
3. Developing content strategies tailored for specific audiences to achieve measurable goals such as increasing site visitors.
4. Ensuring brand consistency across all content and social media profiles.
5. Monitoring competitors and industry trends to identify new opportunities and gaps.
6. Tracking content performance using digital analytics tools.
7. Developing digital marketing strategies, including email campaigns and social media posts.
8. Writing relevant blog posts, ebooks, articles, and other marketing materials.
9. Creating presentations to communicate marketing strategies internally.
10. Editing text and images to adhere to brand guidelines.
11. Designing infographics to simplify complex concepts.
12. Evaluating new technologies for potential integration into marketing strategies.
13. Maintaining and updating the company website to attract and engage customers.
14. Conducting research to generate content ideas and stay updated on industry trends.

Additional Benefits:

• 10% bonus
• 1 day of remote work per week