Go-to-Market (GTM) Engineer Campaign Manager Strategist

Laborintos; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading marketing consultancy is hiring a Go-to-Market (GTM) Engineer to spearhead the execution of technical client campaigns. This remote role focuses on delivering results through exceptional targeting and copywriting skills, scaling outbound strategies, and collaborating with clients to optimize performance. The ideal candidate has substantial experience in outbound campaigns, including a solid understanding of deliverability and tools like HubSpot. This position offers competitive pay and opportunities for career growth.

Servicios

Competitive pay

Career growth opportunities

Work with a global team

Formación

• Minimum 5 years of experience running outbound campaigns.
• Experience with scaling to 10k-100k emails per month.
• Ability to improve reply and meeting rates.

Responsabilidades

• Drive technical execution of client campaigns.
• Build and maintain high-quality prospect lists.
• Design multi-touch sequences with proper cadence.
• Monitor deliverability and inbox placement.
• Provide performance reports inside HubSpot.

Conocimientos

Outbound/cold email campaigns

B2B growth ops

Campaign scaling

Copywriting skills

Analytical mindset

Herramientas

Instantly

Clays

Apollo

HubSpot

Salesforce

Pipedrive

Descripción del empleo

Position: Go-to-Market (GTM) Engineer / Campaign Manager / Strategist

Location: Remote (Location Flexible) - EST working hours

Hours: 8 a.m. to 5 p.m. EAST

Contract type: Contractor

We are seeking a proactive and detail‑oriented GTM Engineer to drive the technical execution of client campaigns. This role owns targeting, copywriting, sequencing, deliverability, experimentation, and reporting, ensuring each campaign is optimized to deliver results.

Your Responsibilities

• Targeting & ICP Development
  • Translate client goals into a targeting matrix
  • Build, enrich, and maintain high‑quality prospect lists
  • Apply suppression rules to maintain clean, compliant targeting
• Cold Email Copy & Messaging
  • Write and refine cold email copy (subject lines, openers, CTAs, bumps)
  • Develop multi‑angle narratives: ROI‑driven compliance‑driven social proof, competitive wedge, etc.
  • Implement personalization at scale (snippets, dynamic variables, micro‑references)
• Sequencing & Execution
  • Design multi‑touch sequences with proper cadence, volume safeguards, and reply‑handling paths
  • Ensure smooth handoff to client SDR/AE teams for qualified replies
• Deliverability & Infrastructure
  • Configure and manage sending domains (DNS: SPF, DKIM, DMARC), mailboxes, and warm‑ups
  • Proactively monitor bounce/spam rates and inbox placement
  • Implement remediation strategies to keep deliverability green at all times
• Experimentation & Optimization
  • Run structured A/B/n tests across subject lines, hooks, CTAs, and timing
  • Maintain an experiment backlog and roll proven winners into playbooks
  • Document learnings to standardize outbound best practices
• Client Communication
  • Present performance tests and next steps in weekly client meetings with Relationship Managers
  • Provide Slack/Intercom updates: key metrics, experiments, and recommendations
  • Act as the technical POC for campaign‑related client questions
• Analytics & Reporting
  • Track KPIs: opens, reply rates (positive/neutral/objection), meetings booked, deliverability health
  • Provide weekly performance reports inside HubSpot and client Slack
  • Surface objection/reply trends and market insights to inform broader GTM strategy
• Pod & Cross‑Functional Collaboration
  • Work within a pod structure (1 CSM, 2 GTMs, 20‑25 clients per pod)
  • Align campaigns with CSMs to support retention and renewal strategies
  • Collaborate with Product/Leadership to feedback market insights

Requirements

• 25 years running outbound/cold email campaigns or B2B growth ops
• Experience scaling campaigns to 10k‑100k emails per month
• Proven ability to improve reply and meeting rates through copy and targeting iteration
• Hands‑on with tools like Instantly, Clays, Apollo, HubSpot, Salesforce, Pipedrive
• Strong grasp of deliverability (SPF/DKIM/DMARC warm‑up reputation)
• Excellent copywriting and communication skills, able to explain campaign choices clearly to clients
• Analytical, process‑driven mindset: comfortable turning data into actionable improvements
• Formal academic credentials are not required

Why Join Us

• Be the engine behind outbound success for fast‑growing B2B companies
• Competitive pay and career growth opportunities
• Work remotely with a global high‑performance team
• Shape and scale the outbound playbooks defining the future of sales automation