Ecommerce & Digital Specialist

LAAGAM; Madrid; Híbrido; EUR 27.000 - 35.000; Jornada completa

Descripción de la vacante

A fast-growing fashion brand is seeking a Digital Channel Manager to lead their online sales efforts. In this role, you will manage the e-commerce site, optimize product listings and landing pages, and ensure consistency across sales channels. The ideal candidate has 3-5 years of experience in e-commerce and is comfortable in a fast-paced environment. Flexible working hours are offered along with a gross annual salary of €27,000 plus bonus.

Servicios

Flexible schedule

Partial remote work

Dynamic work culture

Formación

• 3-5 years of experience in e-commerce roles, ideally in DTC brands, fashion or retail.
• Experience managing owned e-commerce platforms.
• Strong command of analytics tools like Google Analytics or GA4.

Responsabilidades

• Upload and maintain products, ensuring accurate information.
• Plan and create landing pages for campaigns.
• Analyse user behaviour and identify friction points.

Conocimientos

E-commerce management

Analytics tools proficiency

Conversion rate optimization

Agency coordination

Hands-on approach

Herramientas

Shopify

Google Analytics

Descripción del empleo

We are

LAAGAM

— an independent ready-to-wear fashion brand offering high-design, vibrant, and accessible pieces. Born from a passion for self-expression through style, it stays closely connected to the rhythm of contemporary women’s lives, re‑defining itself as a style‑brand.

LAAGAM is looking for someone to

own and lead our web & digital channel end-to-end

, with one clear obsession :

growing online sales and profitability

while staying true to our brand’s look & feel and customer experience.

You will be responsible for making sure

our website sells at its full potential

: from how products go live, to how collections are merchandised, how landing pages are built, and how every step of the digital funnel is optimized.

KEY RESPONSIBILITIES

Product catalog & digital visual merchandising

Upload and maintain products (names, descriptions, pricing, photos, tags, stock levels, etc.).

Create and optimize collections, categories and filters to make navigation easy and intuitive.

Define digital visual merchandising : product ordering, cross‑selling, recommendations, etc.

Ensure consistency between e‑commerce, physical retail and wholesale in terms of offer and calendar.

Website & landing pages management

Plan, create and update landing pages for campaigns, drops, collaborations, etc.

Coordinate with brand / creative teams to implement assets and messaging on the site.

Work across the full funnel (home, PLP, PDP, checkout) to improve conversion and average order value.

Conversion & performance

Analyse user behaviour and identify friction points (UX, navigation, speed, mobile, etc.).

Run A / B tests on layouts, messaging, pricing, bundles, etc.

Work closely with the marketing team on CRO plans, remarketing flows and driving qualified traffic.

Agency and partners management

Act as the main point of contact for performance marketing / SEO / web development agencies.

Align on monthly targets (sales, ROAS, CAC, etc.) and follow up on performance.

Challenge proposals and prioritise actions based on expected impact on sales and margin.

Analytics & reporting

Build and maintain digital business dashboards (traffic, conversion, AOV, churn, CAC, LTV…).

Deliver weekly and monthly reports with results, insights and proposed actions.

Measure the impact of campaigns, product launches and website changes on sales and profitability.

Digitalization projects

Lead or co‑lead digital transformation projects (integrations with retail, ERP, CRM, automation tools, etc.).

Identify opportunities to improve internal processes (stock, orders, pricing, content…) and propose digital solutions.

REQUIREMENTS

3–5 years of experience in

e‑commerce / digital

roles, ideally in DTC brands, fashion or retail.

Hands‑on experience managing an

owned e‑commerce

(Shopify or similar platforms).

Strong command of analytics tools (Google Analytics / GA4, Looker, Data Studio or similar).

Solid understanding of conversion funnels, CRO, basic UX and customer journey.

Experience coordinating agencies or external partners (performance, SEO, development, etc.).

Very hands‑on mindset : you’re happy to

go into the back office and make changes yourself

Analytical and business‑driven : you make decisions based on data, sales impact and margin.

Comfortable working in a fast‑paced environment with multiple projects running in parallel.

High level of English is a plus (we work with international markets).

WE OFFER

The chance to join a

high‑growth phase

of a fashion brand with international ambition.

High responsibility and autonomy to define the

digital roadmap

and make business decisions.

Close collaboration with the CEO and Head of Brand.

Young, dynamic and performance‑driven culture.

Flexible schedule and partial remote work

Compensation : €27,000 gross annual salary + bonus