Digital Growth & Performance Marketing Manager

dLocal; España; A distancia; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading fintech company based in Spain is seeking an experienced professional to lead their global digital growth strategy. In this remote-first role, you will optimize channels like SEO and SEM, manage the inbound funnel, and lead innovative AI initiatives. The ideal candidate will have 6-10 years of B2B demand generation experience, preferably within fintech or tech sectors, with strong analytical skills and fluency in English. The company offers a flexible working environment and various learning opportunities.

Servicios

Flexible schedules

Referral bonus program

Premium Coursera subscription

Language classes

Monthly social budget

Coworking opportunities

Formación

• 6-10 years in B2B growth/demand generation with global scope.
• Experience in fintech/payments or B2B tech is a plus.
• Ability to lead cross-functional workstreams and influence stakeholders.

Responsabilidades

• Own the global digital growth strategy across various channels.
• Manage inbound funnel optimization and performance measurement.
• Lead AI initiatives to improve discovery and conversion.

Conocimientos

B2B growth experience

Expertise in SEO

Hands-on experience in SEM

Proficient with analytics tools

Strong experimentation mindset

Fluent English

Spanish language skills

Herramientas

GA4

HubSpot

Looker

Tableau

Descripción del empleo

Why should you join dLocal? dLocal enables the biggest companies in the world to collect payments in 40 countries in emerging markets. Global brands rely on us to increase conversion rates and simplify payment expansion effortlessly. As both a payments processor and a merchant of record where we operate, we make it possible for our merchants to make inroads into the world’s fastest-growing, emerging markets. By joining us you will be a part of an amazing global team that makes it all happen, in a flexible, remote-first dynamic culture with travel, health and learning benefits, among others. Being a part of dLocal means working with 1000+ teammates from 30+ different nationalities and developing an international career that impacts millions of people’s daily lives. We are builders, we never run from a challenge, we are customer-centric, and if this sounds like you, we know you will thrive in our team.

What you’ll do

• Own the global digital growth strategy across SEO, SEM, paid social / retargeting, CRO, and experimentation to drive qualified pipeline and revenue.
• Own and optimize the inbound funnel end-to-end: web / landing pages, content offers, HubSpot scoring / routing, and SDR SLAs to lift MQL→SQL conversion and velocity.
• Build always-on performance measurement: define KPIs, attribution, CAC / ROAS, and dashboards (GA4 / BI); reallocate budgets by channel / region based on impact.
• Lead AI initiatives, automations, and AIO to improve discovery, personalization, and conversion; apply technical SEO and structured data to boost AI-era and traditional search visibility.
• Manage website health and multilingual SEO (technical hygiene, schema / JSON-LD, internal linking, localization quality) to increase organic quality and conversion.
• Partner with Demand Gen, Content & Comms, Events, Sales, and RevOps; manage agencies / vendors with clear targets and performance cadence.

What skills you need

• 6–10 years in B2B growth / demand gen with global scope; fintech / payments or B2B tech experience is a plus.
• Deep, hands-on expertise in SEO, SEM, landing-page CRO, and analytics, with a strong experimentation mindset and shipped wins.
• Proficiency with GA4, HubSpot, tag managers, SEO suites, A / B testing platforms, BI (Looker / Tableau), and modern CMS.
• Strong attribution and cohort analysis chops; able to build single-source-of-truth reporting and translate insights into budget and roadmap decisions.
• Experience leading agencies and cross-functional workstreams; clear communicator who can influence senior stakeholders.
• Fluent English; Spanish is a plus.

What do we offer?

• Remote work: work from anywhere or one of our offices around the globe!
• Flexibility: we have flexible schedules and we are driven by performance.
• Fintech industry: work in a dynamic and ever-evolving environment, with plenty to build and boost your creativity.
• Referral bonus program: our internal talents are the best recruiters - refer someone ideal for a role and get rewarded.
• Learning & development: get access to a Premium Coursera subscription.
• Language classes: we provide free English, Spanish, or Portuguese classes.
• Social budget: you’ll get a monthly budget to socialize with your team (in person or remotely) and deepen your connections.
• dLocal Houses: want to rent a house to spend one week anywhere in the world coworking with your team? We’ve got your back!
• For people based in Montevideo (Uruguay) applying to non-IT roles, 55% monthly attendance to the office is required.

What happens after you apply? Our Talent Acquisition team is invested in creating the best candidate experience possible, so don’t worry, you will definitely hear from us. We will review your CV and keep you posted by email at every step of the process!

Also, you can check out our careers page for more about dLocal.