Digital Content & Social Specialist

Financecolombia; Marbella; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A global organization in Marbella seeks a Digital Content & Social Specialist to enhance customer engagement through strategic digital content management. The successful candidate will focus on social media strategy, content development, and email marketing to drive brand visibility. Ideal qualifications include 3 years of content marketing experience and a firm understanding of customer engagement principles.

Servicios

Competitive Salary

Continuous Learning Opportunities

Free Shuttle Bus Service

Formación

• 3 years of content marketing expertise including social media management.
• 1 year of experience in email marketing and CRM management.
• A minimum of 2 years in a B2B environment, preferably within SaaS.

Responsabilidades

• Lead the planning, creation, and execution of compelling content across digital platforms.
• Manage and optimize email campaigns and strategies within the CRM.
• Collaborate with internal teams to align content strategy with marketing initiatives.

Conocimientos

Content Marketing

Social Media Management

Email Marketing

CRM Management

Analytical Skills

Descripción del empleo

About Us

RavenPack is revolutionizing how professionals in finance and beyond access, search, and act on public information through advanced generative AI, big data analytics, and now, developer-first APIs. With two decades of experience serving elite hedge funds, banks, and asset managers, we’re now launching a suite of next-gen SaaS and API products—including Bigdata.com—that empower data scientists, analysts, and business leaders to move faster with deeper insight.

Join our team and help shape the next wave of intelligent financial infrastructure.

We’re looking for a Digital Content & Social Specialist to lead the planning, creation, and execution of compelling content across our digital ecosystem, with a strong focus on social media strategy, content management, and email marketing.

This role will play a key part in driving meaningful customer engagement and brand visibility by ensuring our content is aligned, consistent, and tailored for each platform. You’ll be responsible for developing and managing a robust social media calendar, producing and scheduling content, and actively analyzing performance to optimize future efforts.

While email marketing will remain a foundational part of your responsibilities, your scope will also include content planning and production across social media and other digital touchpoints. This involves writing platform-specific copy, repurposing content for multiple formats, and ensuring all messaging reflects our brand voice and objectives.

This is a hands-on role that requires a proactive, collaborative approach, working closely with internal teams to ensure our content strategy supports broader marketing initiatives and delivers a consistent customer experience across all channels

Key Responsibilities:

This role encompasses several key areas critical to the success of our marketing team, ensuring our team is equipped with the right tools, data, and processes to excel:

• Content Development
• Develop and execute content strategies across social media / blogs and web to drive engagement.
• Collab with design, product and marketing team to create compelling content assets (including graphics, videos, pages).
• Plan and manage content calendars to ensure consistent publishing across all our channels.
• Craft compelling and brand-consistent email copy, and adapt content for various channels beyond email.
• Ensure all content aligns with overall marketing goals/messaging and brand guidelines.
• Present regular reports on content engagement and content effectiveness.
• Email Campaign Management & Audience Segmentation
• Design, build, and execute engaging email marketing campaigns.
• Manage and leverage the CRM for customer data insights.
• Develop and refine audience segmentation strategies within the CRM
• Manage email automation flows for lead nurturing and customer journeys.
• Maintain data hygiene and ensure compliance with privacy regulations
• Identify opportunities for personalized content delivery to specific segments.
• Oversee A/B testing for continuous improvement of campaign effectiveness.

Minimum Qualifications:

• Experience:
• 3 years of content marketing expertise including social media management
• 1 year of experience in email marketing and CRM management.
• A minimum of 2 years in a B2B environment (preferably within SaaS) is required.
• Proven ability to craft compelling content across various channels.
• Strong understanding of customer lifecycle principles and customer engagement.
• Demonstrated experience with marketing automation setup and optimization.
• Ability to collaborate effectively with cross-functional teams.
• Technical Skills:
• Experience with designing lead nurturing flows.

Preferred Qualifications

• Experience with social media and pertinent channels for technical audiences, such as GitHub, X, Stack Overflow, and LinkedIn
• Advanced certification in a leading CRM or Email Service Provider.
• Demonstrated success in A/B testing and conversion optimization.
• Strong analytical skills with the ability to translate CRM data into actionable insights.
• Experience with design tools for content creation.
• Familiarity with email marketing platforms and experience with designing lead nurturing flows

What's in it for You?

• International Culture: With its headquarters in Marbella, Spain, and presence in Madrid, New York and London, RavenPack takes pride in being a truly diverse global organization.
• Best in Class: You will work with top engineers with experience using ReactJS, Python, Java and Lisp, on cutting-edge, innovative technology.
• Competitive Salary: In RavenPack, we believe that your time and experience needs to be fairly rewarded.
• Continuous learning: We provide the support needed to grow within the team.
• Innovation: Innovation is the key to our success, so we encourage you to speak up and tell us about your vision.
• Hybrid work arrangement
• Shuttle bus: From Malaga, Fuengirola, La Riviera, and Estepona is available for free from the company.
• Diversity is in our DNA! You will work in an international environment (over 29 nationalities and 24 languages spoken!)