Demand Generation Manager (B2B an AI Expert)

Page Personnel; Barcelona; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading recruitment agency is seeking a strategist-executor in Barcelona to own the entire growth engine. This role involves designing and executing growth strategies, conducting growth experiments, and integrating advanced marketing technologies. The ideal candidate should thrive in a fast-paced environment and be skilled in AI-driven tools, multi-channel campaigns, and analytics. Remote work is possible two days a week, with a competitive salary plus bonus.

Servicios

Remote working 2 days a week

Salary Fix + Bonus

Formación

• Experience in designing and executing growth strategies for complex sales cycles.
• Proficiency with AI-driven marketing technologies and tools.
• Ability to create and optimize multi-channel campaigns.

Responsabilidades

• Own and optimize the growth engine from awareness to retention.
• Create and run growth experiments to enhance conversion rates.
• Implement predictive lead scoring and machine learning segmentation.

Conocimientos

Growth strategy design

Experimentation

AI-driven marketing automation

Multi-channel campaign management

Advanced analytics & BI

CRM integration

Herramientas

HubSpot

Salesforce

Google Analytics

Looker Studio

Tableau

Descripción del empleo

Overview

We are looking for a hybrid strategist-executor: someone who can design the growth playbook and execute it, testing fast, iterating faster, and thriving in the pace (and occasional chaos) of a deep-tech scale-up. You will own the entire growth engine - from funnel optimization to experimentation - integrating cutting-edge marketing technologies, AI-driven tools, and advanced automation to deliver measurable results in markets with complex sales cycles.

Responsibilities

• Full-funnel ownership: Awareness ? Acquisition ? Activation ? Retention.
• Design and execute growth strategies tailored to public and private sector markets.
• Create and run growth experiments (A/B, multivariate) to optimize conversions and pipeline velocity.
• AI-driven marketing automation:
  • Generate visual, audiovisual, and written content using generative AI (MidJourney, Stable Diffusion, Runway, Synthesia, GPT, Jasper, Copy.ai).
  • Implement predictive lead scoring and advanced segmentation with machine learning.
  • Build automated, multi-channel customer journeys and nurturing workflows for long sales cycles.
• Multi-channel campaigns: paid search, paid social, SEO, email, referral, partnerships, ABM.
• Website optimization as a growth asset (UX, SEO, lead capture, dynamic personalization).
• MarTech integration: deploy and manage intelligent CRMs and automation platforms (HubSpot, Salesforce, ActiveCampaign, Marketo, Zapier, Segment).
• Advanced analytics & BI: build dashboards in Looker Studio, PowerBI, Tableau, or Mixpanel; use predictive models for churn, LTV, and CAC to guide strategic decisions.
• Manage budgets for maximum ROI and coordinate a lean ecosystem of agencies/freelancers.
• Collaborate closely with Sales and Product to align inbound, ABM, and nurturing strategies.

Benefits

Remote working 2 days a week

Salary Fix + Bonus