Customer Insight Manager

BURGER KING IBERIA; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading restaurant brand is seeking a Senior Consumer Insights Manager to drive strategy across Spain, Portugal, and Italy. The role involves leading consumer insights strategy, managing research programs, and translating consumer behaviors into actionable insights. Candidates should have over 10 years of experience in consumer insights or market research, preferably in QSR or food & beverage, and must be fluent in Spanish and English. This role offers a unique opportunity to influence brand strategy and innovation within a dynamic environment.

Formación

• 10+ years experience in consumer insights or market research, ideally in QSR or food & beverage.
• Proven ability to manage agencies and vendors effectively.
• Fluent in Spanish and English; Portuguese or Italian a plus.

Responsabilidades

• Own the Consumer Insights Strategy for Spain, Portugal, and Italy.
• Lead Multi-Market Research Programs including brand health and innovation tests.
• Track business performance and market dynamics to identify risks and opportunities.
• Translate consumer behaviors into actionable insights for decision-making.
• Manage external partnerships with agencies and data providers.
• Support new product launches with concept validation and performance analysis.
• Present insights to senior leadership and influence strategic decisions.
• Manage research budgets and contracts effectively.
• Monitor industry trends to maintain competitive edge.

Conocimientos

Consumer insights

Market research

Data analysis

Stakeholder management

Strategic planning

Project management

Communication

Descripción del empleo

About the Role

Restaurant Brands Europe is seeking an experienced and dynamic Senior Consumer Insights Manager to join our team. This role involves strategy and planning development and execution for our restaurants and digital channels, ensuring that consumer insights drive every decision we make. You will collaborate closely with multiple departments and external agencies to guarantee consistent implementation and alignment with business objectives.

A critical part of this role is tracking business performance and market dynamics, providing leadership with actionable insights that influence brand strategy, menu innovation, and customer experience.

This position reports directly to the Brands Director and offers the opportunity to shape the future of the brands across Southern Europe.

What You’ll Do

• Own the Consumer Insights Strategy: Define and execute the research roadmap for Spain, Portugal, and Italy.
• Lead Multi-Market Research Programs: Design and manage quantitative and qualitative studies (brand health, campaigns and innovation tests, post launch analysis, menu optimization).
• Track Business Performance & Market Dynamics: Market share evolution per channel (sales, traffic, average ticket) and competitive trends to identify risks and opportunities.
• Champion Customer-Centric Decisions: Translate consumer behaviors into actionable insights for marketing, operations, and product development.
• Manage External Partnerships: Oversee agencies and syndicated data providers (Ameba, Kantar, Ipsos), ensuring quality and cost efficiency.
• Drive Innovation Testing: Support new product launches through concept validation, taste tests, and post-launch performance analysis.
• Influence Senior Leadership: Present insights and strategic recommendations to country managers and executive teams.
• Budget & Vendor Management: Own research budgets, negotiate contracts, and ensure ROI.
• Stay Ahead of Trends: Monitor QSR industry trends and emerging consumer behaviors to keep our brands competitive.

What We’re Looking For

• Experience: +10 years in consumer insights or market research, ideally in QSR, food & beverage, or FMCG.
• Leadership: Proven experience managing agencies / vendors and syndicated data relationships.
• Languages: Fluent Spanish and English (Portuguese or Italian a plus).
• Strategic & Communication Skills: Ability to influence senior stakeholders and lead cross-functional projects.