Brand & Social Media Manager

italki; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading language learning platform in Madrid seeks an experienced brand marketing professional to develop strategies and lead a creative team. The ideal candidate has over 8 years of experience in marketing and social media management, with a strong command of English. This role includes managing the company's global social media presence and overseeing PR activities.

Formación

• 8+ years of experience in brand marketing, creative direction, or social media management.
• Proficiency in English at C2 level.

Responsabilidades

• Develop and execute brand marketing strategies.
• Manage and inspire the creative team.
• Oversee PR activities and media communications.

Conocimientos

Strong command of English

Creative direction

Social media management

Storytelling skills

Strategic thinking

Educación

Bachelor’s degree in Marketing, Communications, or a related field

Descripción del empleo

Responsibilities

• Develop and execute brand marketing strategies to grow brand awareness and engagement
• Manage and inspire the creative team (designers, copywriters, video producers)
• Lead italki’s global social media presence (Instagram, X, YouTube, LinkedIn, etc.)
• Oversee PR activities and manage media communications when needed
• Work closely with cross-functional teams (Product, Service, SEO / GEO, Content, CRM) to ensure brand consistency
• Create authentic stories that connect italki users, teachers, and language learners
• Build and maintain partnerships with influencers, language creators, and media

Requirements

• Strong command of English, both verbal and written, with proficiency at C2 level.
• 8+ years of experience in brand marketing, creative direction, or social media management
• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong creative and storytelling skills
• Hands-on experience managing and growing social media platformsStrategic thinker who can balance big-picture branding with on-the-ground execution

Plus

• Experience in the language learning / education industry preferred
• Background as a language teacher, language learner, or polyglot is a strong plus
• Prefer a strong entrepreneurial mindset