B2B CRM Manager

Medier; Valencia; Presencial; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A marketing agency in Valencia seeks a CRM Strategist to develop and implement multi-channel strategies that drive customer engagement and retention. The ideal candidate has proven CRM experience, particularly in the entertainment industry, and a strong analytical mindset. Responsibilities include monitoring CRM campaigns, analysing customer behaviors, and collaborating with various departments. This role is essential in maximizing revenue and ensuring best practices across our brands.

Formación

• Experience with regulated markets.
• Proven CRM experience within the entertainment industry.
• Strong understanding of the entertainment industry.

Responsabilidades

• Develop and implement multi-channel CRM strategies.
• Monitor and optimise CRM campaigns.
• Analyse customer behavior and assess its impact on business KPIs.

Conocimientos

CRM experience

Data analytics

Communication skills

Interpersonal skills

Analytical mindset

Herramientas

CRM systems

Data reporting tools

Descripción del empleo

About Medier

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

Key Responsibilities

• Develop and implement multi-channel CRM strategies through a data‑led approach, to drive customer engagement and retention, tailored to the look and feel of our B2B brands.
• Monitor and optimise CRM campaigns and customer journeys to improve customer experience.
• Monitor KPIs related to customer engagement, retention, and revenue, to provide regular reports and insights to stakeholders.
• Analyse customer behavior and assess its impact on business KPIs.
• Segment customers based on behaviors to tailor offers and come up with effective campaigns and promotions aimed at maximizing revenue and retention.
• Stay up to date with industry trends, while also monitoring competitors to ensure our brands maintain best practices and remain competitive.
• Collaborate with various departments to ensure cohesive promotion and offers that align with the overall business objectives.

Qualifications

• Experience with regulated markets.
• Proven CRM experience within the entertainment industry.
• Knowledge of CRM systems.
• Experience with data analytics and reporting tools.
• Strong understanding of the entertainment industry.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders and build strong relationships.
• Analytical mindset with the ability to interpret data, derive actionable insights, and drive strategic decision‑making.
• Results‑driven approach with a focus on delivering measurable business outcomes.

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