Strategy à Allemagne

The BMW Motorrad Welt Berlin is a place where brand, community, and motorcycle culture come together.

For a defined project running until December 2027, we are looking for an independent Brand & Communications Manager (Freelance) to support the strategic and creative development of this unique space.

This is a freelance service contract with flexible working hours, hybrid setup, and a high level of autonomy. You will collaborate closely with BMW Motorrad and key project stakeholders, while working independently and delivering project-based outcomes.

As a freelance Brand & Communications Manager, you contribute your expertise to the following project areas:

• 2. Marketing Management & Budget Coordination
• 3. Content Development & Production Management
• 4. Social Media, Website & Newsletters
• 5. Event Strategy & Format Development
• 6. Merch, Giveaways & Physical Touchpoints
• 7. On-Site Experience & Spatial Communication
• 8. Collaboration with BMW Motorrad & Location Teams
• 9. B2B Networking & Partnerships

• Strategy & Annual Planning
• Develop the yearly marketing and communication plan
• Define themes, content directions, target groups, KPIs and priorities
• Translate BMW Motorrad values into authentic on-site and digital experiences
• Identify effective marketing activities
• Plan and coordinate the project’s marketing budget
• Manage project-related content and creative production workflows
• Collaborate with external creatives, photographers, videographers, designers
• Plan and oversee external photo & video productions
• Prepare content for social media and website
• Ensure editorial and visual quality within the project framework
• Provide content impulses for Instagram, newsletters and the website
• Identify relevant storylines and topics
• Write clear and engaging texts
• Develop the event strategy for the project
• Conceptualise event formats (workshops, theme days, community gatherings)
• Provide communication for ticketing, newsletters & web updates
• Support the Event Manager during planning & high-level coordination
• Develop merchandise & giveaways for the project
• Coordinate suppliers, design and production
• Integrate merch into events and community touchpoints
• Contribute creative ideas to elevate the on-site experience
• Ensure a coherent atmosphere across showroom, shop & bistro
• Maintain alignment with key stakeholders
• Ensure smooth project execution across teams (collaboration, not operational management)
• Identify potential partners for the project
• Propose meaningful collaborations
• Coordinate communication to ensure mutual value

• Experience in marketing, communications or creative production
• Fluent German non-negotiable (strong English a plus)
• Based in Berlin and available to work onsite
• Strong conceptual, visual and editorial skills
• Experience in managing content productions
• Ability to work independently and deliver project-based outcomes
• Reliable, organised, structured
• Bonus: Experience with partnerships or merchandise

Please send:

• CV
• Work samples (content, concepts, texts)
• A short note on your freelance experience and availability (Covering Letter)

• Freelance contract for a clearly defined project until end of 2027
• Flexible working hours & hybrid work setup
• High ownership and responsibility over your project areas
• A dynamic environment connecting community, showroom, shop, bistro & events
• Space for creativity, experimentation, and new ideas
• Close, collaborative exchange with BMW Motorrad & project teams, without fixed operational integration

Since April 2025, flora & faunavisions GmbH, Purple Digital Storytelling, planworx GmbH and ProSystems International B.V. have been united as The Storytelling Company. We combine strategy, design, and technology to create interactive events, immersive experience centers, stage productions, and revolutionary learning environments for international clients and target groups.

We build strong partnerships with our clients to bring their vision to life, crafting each story with care and a deep awareness of its impact on people, brands, and the world around us. From the first idea to the last farewell note, from initial pixels to sustainable experiences.

Now, tell us, what’s your story?