Analyst jobs in Germany

This is your job : As part of structuring and scaling our marketing organization at group level we are looking for a Marketing Data Analyst. You will report directly to Marius our Head of Marketing Acquisition & Growth and serve as the operational backbone of the marketing team. Your mission : leverage data tools and processes to make our marketing more efficient data-driven and scalable.

• Build reports and dashboards in Power BI and Looker Studio to monitor marketing performance.
• Track funnel performance end-to-end and provide actionable recommendations.
• Develop and enforce best practices for tracking & tagging (e.g. UTM governance).
• Ensure a robust attribution model (first-touch last-touch multi-touch).
• Support conversion optimization tracking and personalized front-end logic.

• Consolidate relevant data from different systems and entities within the Group.
• Develop segmentation models (ICP firmographic behavioral etc.).
• Collaborate with Product and Data teams to ensure data quality consistency and transparency.

• Prepare regular reports for executive management and the board.
• Deliver actionable insights for budgeting planning and decision-making.
• Monitor key KPIs such as MQLs CAC pipeline retention ROI.

• Manage and continuously improve our tool stack (HubSpot Clearbit Matomo GA4 Webflow SEO Surfer etc.).
• Support CRM workflows and automation in close collaboration with Sales.
• Drive projects for tool integration and process automation.
• Take ownership of marketing tracking (Google Tag Manager consent tools such as Axeptio).

• Experiment with AI and no-code tools to increase efficiency and optimize processes.
• Explore how AI can be applied for reporting automation and campaign optimization.
• Act as a thought partner in introducing AI-driven approaches within Marketing Operations.

• Degree in computer science Business Informatics Data Science or a comparable qualification alternatively relevant professional experience in a data engineering role applied to marketing.
• 3-5 years of experience in data engineering Marketing Operations Data Analytics.
• Knowledge of MarTech tools (HubSpot Salesforce GA4 Matomo Tag Manager consent tools).
• Experience in building dashboards & reports (Power BI Looker Tableau) and in funnel analysis attribution & lead scoring.
• Solid skills in SQL databases and ETL processes.
• Ability to optimize processes & workflows and align them with marketing objectives.
• Curiosity and hands-on experience with AI tools and no-code experiments to improve processes and efficiency.
• Analytical and strategic mindset combined with a hands-on approach.
• Excellent English German at B2 level.

• Vacation : 30 days of annual leave 32 for single parents. Holiday bonus : half a day off on Dec 24 and Dec 31.
• 100 monthly benefits budget : usable for public transport meals childcare health courses and other vouchers.
• Learning budget : we invest 1000 per year in your personal and professional development.
• Workation : work remotely for up to 30 days / year within and outside the EU.
• Work where you want : up to 3 days / week remote from home the garden or anywhere with solid Wi-Fi.
• Future-ready : 20% employer contribution to company pension scheme.
• Be Social : one extra day off per year for your social engagement.
• Childrens sick days : 5 paid days for all parents.
• Great offices : ergonomic workplaces in our beautiful offices in Berlin and Freiburg.
• Snacks & drinks : always stocked.

• Send us your application .
• First conversation with our HR Manager : meet Sina learn more about the Positive Group and the role and get your questions answered.
• Second conversation with your future Team Lead : meet Marius in a video call to discuss your background and daily tasks.
• Show us your skills : youll receive a take-home task to work on and present; youll also meet future teammates.
• On-site meeting in Berlin or Freiburg : If the first talks convinced us we look forward to meeting you in person.
• Receive our offer.

With more than 200000 happy customers rapidmail is one of the leading German online software providers for e-mail marketing. Responsible for this success is a wonderful team which is committed to our customers and solutions with a lot of passion and fun. rapidmail has modern offices in Freiburg and Berlin.

IC

Data Analytics,Microsoft Access,SQL,Power BI,R,Data Visualization,Tableau,Data Management,Data Mining,SAS,Data Analysis Skills,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1