Technical Product Owner - Marketing Automation - 12 month contract (maternity cover) (f/m/x)

ZEISS Group; Aalen; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading manufacturer of ophthalmic lenses is looking for a Marketing Automation Specialist to impact system architecture and product consulting. The ideal candidate will have extensive experience with Salesforce Marketing Cloud, deep knowledge of marketing automation, and strong analytical and communication skills. This role offers a chance to shape clear vision solutions while enjoying a collaborative workplace culture.

Qualifikationen

• Several years of work experience in Salesforce CRM and Marketing Automation.
• Proficient in Salesforce Marketing Cloud.
• In-depth theoretical knowledge of marketing automation strategies.
• Ability to apply the latest technologies to current business needs.
• Comprehensive understanding of data and database modelling.
• Extensive analytical skills and organized working habits.
• Excellent understanding of business needs.
• Familiarity with agile development procedures.
• Fluent in English, both spoken and written.
• Independent, service-oriented, and solution-focused.
• Purposeful communication with a high level of assertiveness.

Aufgaben

• Design and define technical solutions aligned with business processes.
• Create a system architecture for marketer communication across channels.
• Consult on business use case definitions for Marketing Automation.
• Act as the platform owner ensuring user adherence to governance regulations.
• Manage the consolidation of customer and consumer data.
• Establish scalable solutions for global templates.

Kenntnisse

Technical Expertise

Marketing Automation

Technology Integration

Data and Database Modeling

Analytical Skills

Business Acumen

Agile Development

Communication

Work Ethic

Soft Skills

Software Proficiency

Tools

Salesforce Marketing Cloud

MS Office

MS Teams

JIRA

Copado

MS Visio

Jobbeschreibung

Your Talent, our Vision – together we see beyond. Your start at ZEISS Vision Care. As a leading manufacturer of ophthalmic lenses, we help people around the world achieve a clearer vision – sustainable and with focus on the future.

Our products are as diverse as the career paths we offer, fromtailored lenses to award-winning measurement systems.Become part of our team and shape a future in which clear vision and professional success go hand in hand.

Your Role

Impacting Marketing Cloud System Architecture:

• Design and define technical solutions in alignment with business processes.
• Create a system architecture that enables marketers to set up communication across various channels.

Product Consulting & Success Management:

• Consult on business use case definitions from a Marketing Automation perspective.
• Establish effective success management practices.

Governance:

• Act as the platform owner, ensuring users adhere to governance regulations.
• Ensure consolidated demand and development management.

Global Strategic Initiatives:

• Understand market and technological changes, relating them to ZEISS.
• Align the strategic roadmap with the Marketing Automation product owner and proactively identify future optimization opportunities from a technological standpoint.

Data Management:

• Continuously refine and optimize the underlying data model of the marketing automation toolset.
• Manage the consolidation of data generated across all customer and consumer touchpoints.
• Oversee B2B and B2C data management to enhance customer and consumer experiences throughout their lifecycle.

Platform Ownership:

• Ensure a global template for reporting and business intelligence capabilities.
• Understand business requirements and develop globally scalable solutions to enhance the global template.
• Establish system architecture to facilitate marketing automation.
• Manage documentation related to global templates, solution designs, and processes.
• Coordinate with relevant stakeholders and agencies.

Your Profile

Experience

• Several years of work experience in Salesforce CRM and Marketing Automation.

Specific Knowledge/Skills

• Technical Expertise: Proficient in Salesforce Marketing Cloud.
• Marketing Automation: In-depth theoretical knowledge of marketing automation strategies, methods, concepts, and trends.
• Technology Integration: Ability to apply the latest technologies to current business needs.
• Data and Database Modeling: Comprehensive understanding of data and database modelling.
• Analytical Skills: Extensive analytical skills, conceptual thinking, and organized working habits.
• Business Acumen: Excellent understanding of business needs within the organization.
• Agile Development: Familiarity with agile development procedures.
• Communication: Fluent in English, both spoken and written.
• Work Ethic: Independent, service-oriented, and solution-focused to ensure demand owner/product owner satisfaction.
• Soft Skills: Purposeful communication, flexibility, and a high level of assertiveness.
• Software Proficiency: Very good knowledge of MS Office, MS Teams, JIRA, Copado, and MS Visio.

Your ZEISS Recruiting Team:

Ronan McHugh