SEO Analyst / Data Specialist

RM Staffing B.V.; Mannheim; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A recruitment agency is seeking a highly analytical SEO Analyst / Data Specialist to manage SEO performance, reporting, and provide insights to influence strategies. The ideal candidate has 2–4 years of experience in SEO analytics and is proficient in tools like Google Analytics 4 and Looker Studio. Strong communication skills are essential as the role involves collaboration with content and marketing teams to ensure SEO strategies are data-driven.

Qualifikationen

• 2–4 years in SEO analytics, web analytics, or data analysis roles.
• Strong expertise in Google Analytics 4, Google Search Console.
• Proficiency in Excel / Google Sheets and basic SQL.

Aufgaben

• Create and maintain dashboards for SEO performance tracking.
• Set up and manage KPI tracking for organic traffic.
• Provide insights that inform SEO strategy and optimization.

Kenntnisse

SEO analytics

Data analysis

Google Analytics 4

Strong communication

SQL

Tools

Looker Studio

Tableau

Power BI

Jobbeschreibung

Overview

We are looking for a highly analytical SEO Analyst / Data Specialist to take ownership of SEO measurement, reporting, and performance insights. This role is critical in turning raw data into actionable recommendations that directly influence strategy, experimentation, and growth. You will work closely with SEO strategists, content teams, and leadership to ensure every SEO decision is guided by data.

Responsibilities

• Create and maintain dashboards (rankings, CTR, conversions, revenue attribution, etc.) to track SEO performance.
• Set up and manage KPI tracking for organic traffic, bounce rate, keyword performance, and conversions.
• Conduct cohort analyses, keyword cannibalization checks, and trend analyses to identify gaps and opportunities.
• Provide insights and recommendations that feed directly into SEO strategy, testing, and ongoing optimization.
• Collaborate with marketing, content, and product teams to ensure SEO insights inform decision-making at all levels.
• Ensure accurate data collection and reporting, working with analytics and dev teams as needed.

Job Requirements

Must-Haves

• 2–4 years in SEO analytics, web analytics, or data analysis roles.
• Strong expertise in Google Analytics 4, Google Search Console, Looker Studio (or equivalent BI tools).
• Proficiency in Excel / Google Sheets and at least basic SQL for data querying.
• Experience building SEO dashboards and reports for stakeholders at different levels.
• Strong problem-solving, analytical, and communication skills.

Nice-to-Haves

• Familiarity with BI platforms like Tableau or Power BI.
• Experience analyzing enterprise or multi-market SEO data sets.
• Knowledge of Python / R for automation and advanced analytics.
• Experience supporting A / B testing and experimentation frameworks.